Sales Development Representative

Sales Development Representative — Vanguard Growth Systems

Houston, TX | June 2023 – Present

• Executed high-volume outbound prospecting campaigns utilizing Outreach and Salesforce CRM, averaging 70 cold calls and 50 personalized emails daily to secure 12 new qualified meetings per month.
• Qualified 180+ business leads per quarter using the BANT framework, consistently exceeding personal sales development quotas by an average of 14% over 8 consecutive quarters.
• Partnered with 4 enterprise account executives to map out target accounts and construct strategic outreach templates, resulting in a 22% increase in cold contact response rates.
• Initiated a LinkedIn video-prospecting sequence that engaged 120 key decision-makers, converting 18% into active pipeline opportunities and adding $280,000 in potential contract value.

Business Development Representative — Apex Software Group

Austin, TX | June 2021 – May 2023

• Conducted outbound calling and email sequences targeting mid-market accounts, generating 210 Sales Qualified Leads (SQLs) and contributing $1.1M in qualified pipeline volume.
• Achieved 118% of year-to-date opportunity generation goals through structured social selling techniques, utilizing LinkedIn Sales Navigator to identify key stakeholders.
• Managed and updated contact records for 1,200 prospective accounts in Salesforce, maintaining 98% database accuracy and reducing sequence bounce rates by 15% over a 12-month period.
• Collaborated with product marketing to split-test 6 email outreach campaigns, analyzing click-through rates to improve overall meeting-show rates from 76% to 89%.

Outbound Prospecting, Lead Generation, Cold Calling, Lead Qualification (BANT), Social Selling, Pipeline Management, B2B SaaS Sales, Salesforce CRM, HubSpot Sales Hub, Outreach, ZoomInfo, LinkedIn Sales Navigator, Email Sequencing, Customer Acquisition, Microsoft Excel

Mid-Market Campaign Acceleration

Role: Lead Sales Representative

Tools: Salesforce, ZoomInfo, Outreach

Designed and executed a multi-channel sequence targeting 300 retail companies, booking 28 high-value meetings and generating $160,000 in new pipeline value.

CRM Database Integrity Initiative

Role: Sales Operations Liaison

Tools: Salesforce, HubSpot, Excel

Audited and cleaned 1,500 obsolete lead records, reducing email bounce rates by 19% and recovering 42 previously inactive corporate opportunities.

• Certified Inside Sales Professional (CISP) (2024)
• HubSpot Sales Software Certification (2022)

• Languages: English (Native), Spanish (Conversational)
• Affiliations: Member, American Association of Inside Sales Professionals (AA-ISP)
• Availability: 2 weeks notice