Professional Resume Template for

Senior Sales Manager

Julian M. Sterling

Chicago, IL

(312) 555-0144

julian.sterling@email.com

linkedin.com/in/julian-sterling | sterling-sales.com

Professional Summary

Strategic Senior Sales Manager with 12 years of history leading B2B corporate sales pipelines and cross-functional account teams in the technology sector. Expertise includes expanding market share, managing $48M sales portfolios, and implementing structured sales coaching frameworks. Successfully increased annual recurring revenue by 26% and optimized outbound sales cycles to reduce client onboarding times by 22% using CRM automation. Proficient in Salesforce CRM, HubSpot, ZoomInfo, and Outreach for database and pipeline tracking. Directs cross-departmental alignment to achieve corporate revenue objectives.

Work Experience

Senior Sales Manager — Valiant Business Systems

Chicago, IL | January 2021 – Present

  • Orchestrated a corporate B2B sales restructuring plan for a 16-person account management team, raising average quota attainment from 84% to 112% and generating $3.2M in net new sales.
  • Spearheaded a multi-channel outbound lead generation campaign utilizing ZoomInfo and Outreach, expanding the qualified enterprise pipeline by 32% and adding $1.8M in annual recurring revenue.
  • Redesigned CRM lead routing workflows within Salesforce, saving representatives an average of 6 hours per week and boosting outbound activity rates by 28% over a 9-month period.
  • Negotiated service agreements for 12 major enterprise clients, securing $950,000 in upfront licensing revenue and improving client retention rate by 14% year-over-year.

Sales Manager — Centric Sales Partners

Milwaukee, WI | June 2014 – December 2020

  • Directed a regional account manager team of 8 members, executing targeted expansion programs that boosted overall customer lifetime value by 24% and reduced account churn by 11%.
  • Developed a standardized B2B sales onboarding program using custom playbooks, reducing representative ramp-up time from 90 days to 45 days over a 6-month period.
  • Coordinated with the product marketing division to launch an automated lead scoring framework, raising conversion rates of marketing qualified leads to opportunities by 19%.
  • Optimized CRM dashboard metrics using HubSpot to conduct weekly sales funnel audits, identifying bottlenecks to shorten the average B2B sales cycle by 14 days.

Education

Bachelor of Science in Business Administration, Marketing

Marquette University · Milwaukee, WI · 2014

Skills

Sales leadership, Enterprise sales management, Pipeline forecasting, Contract negotiation, Sales coaching, Account management, Revenue operations, Salesforce CRM, HubSpot CRM, ZoomInfo, Outreach, Tableau, PowerPoint presentation

Projects

CRM Migration and Sales Workflow Optimization

Role: Sales Operations Lead

Tools: Salesforce CRM, Jira, ZoomInfo, Excel

Managed the migration of 4 sales databases into a single Salesforce platform, completing the project 2 weeks early and increasing team velocity by 18%.

Outbound Lead Generation Acceleration Campaign

Role: Senior Sales Manager

Tools: Outreach, ZoomInfo, LinkedIn Sales Navigator

Designed and implemented an automated cold outreach campaign, securing 45 new enterprise prospect meetings in 90 days and adding $1.2M to the pipeline.

Certifications

  • Certified Inside Sales Professional (CISP) (2022)
  • Salesforce Certified Sales Cloud Consultant (2020)

Additional information

  • Languages: English (Native), French (Conversational)
  • Affiliations: Member, American Association of Inside Sales Professionals (AA-ISP)
  • Availability: 2 weeks notice

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Job Market Insights

Market data and opportunities for

Senior Sales Manager

Job Market Insights

$115,000

-

$185,000

Avg:

$150,000

Growth Outlook:

The employment of sales managers is projected to grow by 5% over the next decade, aligning with the average pace for all occupations. Demand remains strong as businesses expand into new markets and optimize their pipelines. The growing adoption of digital platforms and data-driven sales tools has transformed the role, making expertise in CRM automation and sales engagement software essential. Leaders who combine team coaching with pipeline tracking will secure the best career opportunities.

5% growth over 10 years

Key Skills Required

Focus on these skills when customizing your resume for recruiter screenings.

Track record of driving corporate B2B sales strategy and managing multi-million dollar business portfolios || High level of proficiency with enterprise CRM platform structures like Salesforce or HubSpot CRM || Expertise in team mentoring, outbound lead generation programs, and commission plan design

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Senior Sales Manager

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