Regional Sales Director

Regional Sales Director — Apex Commerce Solutions

Atlanta, GA | January 2024 – Present

• Led a regional team of 9 account executives to expand the Southeast sales territory, increasing annual recurring revenue (ARR) from $5.1M to $8.5M over a 24-month period.
• Introduced Salesforce CRM dashboard optimizations and lead-scoring workflows, raising the regional lead-to-opportunity conversion rate from 14% to 23% across the team.
• Negotiated 18 high-value enterprise service level agreements, securing $2.2M in annual contract value and maintaining a customer retention rate of 95% over two fiscal years.
• Partnered with sales operations to design a regional territory quota assignment model, shortening the representative ramp-up period from 6 months to 4 months.

Regional Sales Manager — Beacon Supply Group

Atlanta, GA | September 2020 – December 2023

• Managed 6 sales representatives covering industrial logistics and corporate services accounts, exceeding regional sales targets by an average of 15% for 6 consecutive quarters.
• Standardized the representative prospecting workflow using HubSpot CRM and Gong, reducing the team's weekly administrative logging tasks by 7 hours per representative.
• Organized monthly consultative sales training sessions for the regional sales team, increasing corporate account win rates by 19% and reducing deal cycle times by 12 days.
• Established a strategic partner channel program in the region, securing 5 new commercial distribution agreements that generated $520,000 in net new sales in the first year.

Sales leadership, Regional market expansion, Pipeline optimization, CRM administration, Salesforce, HubSpot, Gong, Contract negotiation, B2B sales strategy, Territory planning, Team coaching, Revenue forecasting, Account management, Lead scoring

Southeast Market Penetration Campaign

Role: Regional Sales Director

Tools: Salesforce, Tableau, LinkedIn Sales Navigator

Guided the strategic expansion of the Southeast territory, adding 22 net new enterprise accounts and growing regional sales revenue by 66% in 18 months.

CRM Optimization Initiative

Role: Regional Sales Manager

Tools: HubSpot CRM, Gong, Slack

Directed the migration of 5,500 contacts to HubSpot CRM, reducing representative lead logging times by 22% and improving regional pipeline accuracy by 25%.

• Certified Sales Executive (CSE) (2024)
• Certified Professional Sales Leader (CPSL) (2021)

• Languages: English (Native), Spanish (Conversational)
• Professional Affiliations: Member, Sales & Marketing Executives International (SMEI)
• Availability: 2 weeks notice