Outbound Sales Manager

Outbound Sales Manager — Zeta Scale Technologies

Atlanta, GA | January 2023 – Present

• Led and coached a team of 9 outbound sales development representatives, increasing quarterly pipeline generation from 86% to 116% of quota within 12 months, which contributed $2.2M in annual recurring revenue.
• Designed and executed a multi-channel cold outreach campaign across email, phone, and LinkedIn, raising cold email reply rates from 2.5% to 6.8% and generating 85 new sales opportunities.
• Optimized prospecting workflows within Outreach.io and Salesforce CRM, reducing representative data-entry time by 5 hours per week and boosting daily outbound dials by 35%.
• Established a weekly outbound call auditing and coaching framework using SPIN selling methodologies, improving the representative conversion of cold connects to qualified meetings by 22%.

Senior Business Development Representative — Vanguard Tech Partners

Atlanta, GA | June 2020 – December 2022

• Conducted multi-channel prospecting campaigns targeting Director-level and VP-level decision makers in the enterprise sector, booking 76 qualified meetings worth $920,000 in sales pipeline.
• Spearheaded A/B testing of cold email copy and subject lines, improving email open rates by 28% and meeting booking rates from 1.8% to 4.2% over 6 months.
• Mentored and onboarded 5 new outbound representatives, reducing their average ramp-up time to first booked meeting from 30 days to 18 days through structured roleplay and script reviews.
• Consistently achieved an average of 114% of monthly outbound quota over 8 consecutive quarters, ranking in the top 10% of a 15-person business development department.

Outbound sales strategy, B2B cold calling, Sales team leadership, Multi-channel prospecting, Cold outreach playbook design, CRM data hygiene, Pipeline velocity tracking, Revenue forecasting, Salesforce CRM, HubSpot Sales Hub, Outreach.io, ZoomInfo, LinkedIn Sales Navigator, SPIN Selling, Consultative discovery, Performance coaching, Budgeting

CRM and Automation Migration

Role: Sales Operations Lead

Tools: Salesforce CRM, Outreach.io, ZoomInfo

Integrated ZoomInfo contact enrichment and Outreach.io automated sequences into Salesforce CRM, reducing database duplicate records by 24% and saving representatives 6 hours of manual data research weekly.

Enterprise Outbound Campaign

Role: Campaign Strategist

Tools: LinkedIn Sales Navigator, Outreach.io, Salesforce CRM

Designed and executed a multi-channel outbound campaign targeting 120 key enterprise accounts, booking 26 qualified meetings and closing $1.2M in new software revenue within 6 months.

• Certified Sales Development Professional (CSDP) (2022)
• HubSpot Outbound Sales Certification (2021)

• Languages: English (Native)
• Affiliations: Member, American Association of Inside Sales Professionals (AA-ISP)
• Availability: 2 weeks notice