New Business Developer

New Business Developer — Vanguard Growth Systems

Chicago, IL | January 2024 – Present

• Generated $1.6M in net-new annual contract value (ACV) by identifying and closing 24 corporate accounts, consistently exceeding quarterly sales quotas by an average of 18% using Salesforce.
• Engineered a multi-channel outbound prospecting campaign utilizing ZoomInfo and Outreach, expanding the qualified lead pipeline by 42% and securing 45 executive-level sales demonstrations.
• Negotiated 12 multi-year enterprise service agreements with individual contract values up to $220,000, reducing standard contract negotiation cycles by 14 days through structured pricing models.
• Partnered with product and customer success teams to refine value propositions for new market segments, increasing lead-to-opportunity conversion rates from 12% to 26% over 18 months.

Business Development Specialist — AeroLead Solutions

Evanston, IL | July 2021 – December 2023

• Sourced and qualified 180+ high-potential B2B prospects across 3 regional markets, contributing $850,000 in pipeline opportunities utilizing Salesforce CRM and LinkedIn Sales Navigator.
• Conducted cold outreach sequences via email and phone campaigns, achieving a 22% reply rate and converting 65 cold prospects into active sales opportunities within 12 months.
• Developed customized sales decks and business proposals for 40 prospective clients, improving demo-to-proposal conversion rates by 19% through competitive analysis and value mapping.
• Coordinated database cleanup and lead qualification workflows for 2,500 historical leads, recovering 12 inactive accounts and reclaiming $95,000 in lost contract opportunities.

B2B Sales, Outbound Prospecting, Lead Generation, Pipeline Management, Contract Negotiation, Account Management, Market Expansion, Salesforce CRM, HubSpot, ZoomInfo, Outreach, LinkedIn Sales Navigator, Cold Calling, Presentation Delivery, Proposal Development

Mid-Market Outbound Strategy Expansion

Role: Lead Outreach Coordinator

Tools: Salesforce, ZoomInfo, Outreach

Designed and launched a new outbound playbook for the software sector, increasing meeting-to-opportunity conversions by 32% over 6 months.

CRM Database Optimization Initiative

Role: Sales Operations Lead

Tools: HubSpot CRM, Excel, LinkedIn Sales Navigator

Mapped and cleansed 3,500 customer lead records during system integration, reducing lead duplicate rates by 24% and saving 8 hours weekly.

• Certified Professional Sales Person (CPSP) (2023)
• HubSpot Sales Software Certification (2022)

• Languages: English (Native), Spanish (Conversational)
• Community Work: Volunteer mentor for local high school entrepreneurship programs (2022-present)
• Availability: 2 weeks notice