Chief Revenue Officer

Chief Revenue Officer — Vanguard Commerce Group

Dallas, TX | March 2023 – Present

• Architected a unified sales, marketing, and customer success alignment strategy, scaling annual recurring revenue (ARR) from $15.4M to $38.2M over a 24-month period.
• Managed an annual commercial budget of $4.8M, reducing customer acquisition costs (CAC) by 23.5% through marketing channel optimization and CRM consolidation.
• Redesigned sales commission structures and incentive programs for a 45-person sales team, increasing average quota attainment from 68% to 84% in 3 quarters.
• Implemented Clari revenue intelligence platform, improving quarterly forecasting accuracy from 78% to 94.5% and reducing pipeline leakage by 19%.

Vice President of Revenue Operations — Apex Digital Solutions

Austin, TX | June 2020 – February 2023

• Unified 3 disparate customer databases into a single Salesforce instance, improving data hygiene scores by 41% and reducing database licensing costs by $115,000 annually.
• Led a cross-functional team of 14 marketing and sales analysts to design a lead scoring model, boosting lead-to-opportunity conversion rates by 18.2%.
• Established customer health scorecards in HubSpot, leading to a 6.8% increase in customer lifetime value (LTV) and reducing logo churn by 14%.
• Negotiated contract pricing adjustments and tiered subscription models for enterprise clients, increasing net revenue retention (NRR) by 11.5% over 18 months.

Go-to-market (GTM) strategy, Revenue Operations (RevOps), Sales forecasting, Pipeline management, Customer Acquisition Cost (CAC) optimization, Net Revenue Retention (NRR), Sales commission design, Salesforce CRM, HubSpot CRM, Clari, Gong.io, Tableau, SQL, Excel, Stakeholder alignment

Unified CRM Migration & Integration

Role: Chief Revenue Officer

Tools: Salesforce, HubSpot, Clari, SQL

Consolidated 3 separate sales databases into a single system of record within 6 months, saving $115,000 in licensing costs and increasing forecasting accuracy by 16.5%.

Enterprise Subscription Pricing Model Restructuring

Role: VP of Revenue Operations

Tools: HubSpot, Excel, Tableau

Led a 4-month pricing modernization project that introduced tiered packaging, lifting expansion revenue by 22% and improving net revenue retention (NRR) by 11.5%.

• Professional Certified CRO (PCRO®) – University of Chicago Booth School of Business (2025)
• Certified Sales Operations Professional (CSOP) – Sales Management Association (2022)

• Languages: English (Native), Spanish (Professional working proficiency)
• Affiliations: Active Member, Sales Management Association (SMA)
• Availability: 4 weeks notice