Business Development Director

Business Development Director — Aetheria Solutions

Atlanta, GA | January 2023 – Present

• Orchestrated go-to-market strategies for 4 new SaaS product lines, accelerating pipeline generation by 38% and capturing $2.4M in contract value within the first 12 months.
• Negotiated and closed 12 enterprise partnership agreements with key industry distributors, increasing referral-based outbound sales leads by 45% and expanding market footprint.
• Directed a sales development team of 5 account executives, conducting weekly performance reviews and training that boosted average close rates from 18% to 27%.
• Managed an annual outbound marketing and lead generation budget of $180,000, optimizing lead sourcing channels to reduce customer acquisition costs by 15% and save $27,000.

Business Development Manager — Vortex Scale Group

Atlanta, GA | September 2020 – December 2022

• Identified and qualified 240+ target corporate prospects, converting 38 into active client accounts and generating $1.8M in net-new revenue over a 24-month period.
• Developed custom proposal frameworks and pitch presentations for enterprise B2B sales meetings, improving the team's prospect-to-client conversion rate from 14% to 22%.
• Utilized ZoomInfo and Salesforce to build a clean prospecting database, reducing sales cycle times by an average of 18 days through better-targeted outreach.
• Coordinated with product and marketing teams to launch a regional referral campaign, securing 15 new corporate clients and driving $450,000 in additional sales.

Salesforce CRM, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Lead generation, B2B sales, Pipeline management, Strategic partnerships, Contract negotiation, Market expansion, Key account management, Revenue forecasting, Public speaking

SaaS Enterprise Expansion

Role: Lead Business Development Director

Tools: Salesforce CRM, ZoomInfo, HubSpot

Led the market penetration initiative into the healthcare SaaS vertical, securing 8 enterprise clients and generating $1.6M in annual contract value in 9 months.

Channel Partnership Re-alignment

Role: Business Development Manager

Tools: Salesforce, LinkedIn Sales Navigator, Slack

Re-negotiated service level agreements with 4 key distribution partners, reducing channel onboarding time by 30% and boosting partner-referred revenue by 25%.

• Business Development Certified Professional (BDA-CP) (2023)
• Certified Strategic Alliance Professional (CSAP) (2024)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Mentored 12 student entrepreneurs at a regional startup incubator (2022-present)
• Availability: 2 weeks notice