Assistant Director of Sales

Assistant Director of Sales — Summit Ridge Resorts

Denver, CO | January 2024 – Present

• Directed a corporate sales team of 6 account managers to generate $4.2M in annual room and catering revenues, exceeding the fiscal year group sales targets by 14%.
• Negotiated 24 high-volume corporate booking contracts with Fortune 500 clients, securing $1.8M in guaranteed annual event revenue and expanding accounts by 22%.
• Managed a regional marketing and sales budget of $350,000, allocating resources across digital campaigns to reduce lead acquisition cost by 18% over 12 months.
• Implemented Delphi database optimization protocols for lead tracking, boosting team sales cycle velocity by 25% and reducing administrative friction.

Corporate Sales Manager — Cascade Hospitality Group

Colorado Springs, CO | July 2021 – December 2023

• Generated $2.8M in group booking revenue by securing 42 mid-market corporate accounts, achieving 118% of personal sales quotas over a 24-month period.
• Conducted 80+ site tours and sales presentations to corporate planners, achieving a site-to-contract conversion rate of 34% compared to team baseline of 25%.
• Partnered with marketing to launch a regional corporate retreat campaign, resulting in a 31% increase in winter booking volume across 3 properties.
• Standardized the RFP response process in Delphi CRM, decreasing lead response time from 24 hours to 4 hours and increasing proposal win rate by 19%.

Corporate Sales Management, B2B Account Acquisition, Contract Negotiation, Pipeline Forecasting, Revenue Management, Team Leadership, Site Tours & Presentations, RFP Management, Budget Allocation, Delphi CRM, Salesforce CRM, ZoomInfo, LinkedIn Sales Navigator, Microsoft Excel, Event Planning

Regional Corporate Group Sales Expansion

Role: Project Lead & Coordinator

Tools: Delphi, Salesforce, ZoomInfo

Led a 6-month initiative targeting Denver mid-market firms, securing 15 new corporate contracts and adding $680,000 to the annual sales pipeline.

Sales CRM Migration & Lead Clean-up

Role: Sales Operations Lead

Tools: Salesforce CRM, Delphi, Excel

Overhauled the legacy database containing 3,500 contacts, reducing lead classification time by 32% and recovering $120,000 in dormant pipeline value.

• Certified Hospitality Sales Professional (CHSP) - AHLEI (2023)
• Sales Management Certificate - Cornell University (2022)

• Languages: English (Native), Spanish (Professional Working Proficiency)
• Community Involvement: Volunteer coordinator for Denver Hospitality Career Path program, mentoring local business students (2023-present)
• Availability: 2 weeks notice