Area Sales Manager

Area Sales Manager — Summit Beverage Distributors

Atlanta, GA | January 2023 – Present

• Direct sales operations and channel growth strategies for a 14-account territory in the Southeast, expanding active distributor partnerships to generate $4.8M in annual recurring revenue.
• Exceeded annual sales quota by 18% in 2024 and 22% in 2025 by designing and launching a distributor incentive program that targeted high-volume wholesale beverage accounts.
• Led a cross-functional sales team of 4 territory representatives, conducting monthly performance audits and increasing regional account acquisition rates by 35% over an 18-month period.
• Integrated Salesforce CRM database and automated pipeline alerts across the regional office, reducing average distributor order-to-delivery cycle time by 4 days over a 6-month timeline.

Sales Representative — Apex Industrial Supply

Charlotte, NC | August 2020 – December 2022

• Managed a commercial portfolio of 28 accounts, growing total contract value from $1.2M to $1.8M over a 24-month period through targeted client upselling and pricing alignment.
• Achieved 114% of individual sales targets in 2021 by negotiating 6 new multi-year procurement contracts with local manufacturing firms, securing $350,000 in additional pipeline.
• Conducted 85+ outbound cold calls and face-to-face field presentations weekly, expanding the Carolinas client base by 18% and generating $150,000 in new account revenue.
• Leveraged Power BI to identify underperforming retail store accounts, recovering $95,000 in annual recurring sales from 8 accounts that had been flagged as high churn risk.

Territory management, Key account management, Distributor relations, Contract negotiation, Sales forecasting, B2B sales strategy, Pipeline optimization, Salesforce CRM, HubSpot CRM, Power BI, Tableau, LinkedIn Sales Navigator, ZoomInfo, Excel

Southeast Market Penetration Campaign

Role: Area Sales Manager

Tools: Salesforce, Power BI, ZoomInfo

Directed targeted regional outreach and distributor alignment, increasing local market share from 12% to 19% in 12 months.

Distributor Re-alignment Initiative

Role: Area Sales Manager

Tools: Salesforce, Excel, Tableau

Analyzed partner performance and renegotiated terms with underperforming accounts, boosting average distributor margin by 6%.

• Certified Sales Executive (CSE) (2023)
• Certified Professional Sales Leader (CPSL) (2021)

• Languages: English (Native), Spanish (Conversational)
• Professional Memberships: Member of the National Association of Sales Professionals (NASP, since 2021)
• Availability: 3 weeks notice