Visual Merchandiser

Visual Merchandising Coordinator — Beacon Retail Group

New York, NY | January 2024 – Present

• Designed and executed 18 seasonal window displays and in-store visual layouts, contributing to a 22% increase in store foot traffic and a 14% rise in customer engagement metrics over a 12-month period.
• Utilized Mockshop to optimize floor layouts and product placement across 15 department areas, reducing store reset execution time by 28% and lowering labor expenses by $12,000 annually.
• Analyzed weekly retail KPI data and sales figures, adjusting visual presentations for slow-moving inventory to increase sell-through rates by 19% for underperforming product categories.
• Supervised and trained a visual styling team of 5 associates on brand presentation standards, boosting visual consistency audit scores from 74% to 96% across all product display zones.

Visual Merchandiser — Vanguard Apparel Group

Brooklyn, NY | June 2021 – December 2023

• Coordinated with the regional marketing team to implement 12 major product launches, resulting in an average sales growth of 16% for featured collections during initial launch weeks.
• Refined styling standards for 45 mannequins and visual focal points, which elevated mystery shopper visual display rating scores by 25% and generated 8% higher category basket sizes.
• Managed a visual merchandising budget of $45,000, negotiating with local sign fabrication vendors to reduce prop sourcing costs by 15% without compromising display quality standards.
• Redesigned clearance zone placement and presentation, accelerating the liquidation of end-of-season inventory by 33% and reclaiming 400 square feet of high-value selling space on the floor.

Visual merchandising, Floor plan optimization, Window display design, Space planning, Mannequin styling, Trend forecasting, Retail analytics, Vendor negotiation, Prop procurement, AutoCAD, Photoshop, Mockshop, SketchUp

Flagship Store Holiday Launch

Role: Lead Visual Stylist

Tools: AutoCAD, Mockshop, Adobe Photoshop

Directed the design and setup of holiday displays across a 25,000 sq. ft. flagship storefront, increasing December sales by 21% year-over-year and attracting 45,000 shoppers.

Boutique Layout Modernization

Role: Visual Merchandising Consultant

Tools: SketchUp, Illustrator, Excel

Re-architected the store flow and category adjacencies for a regional boutique chain, reducing navigation bottlenecks by 35% and increasing average dwell time by 4 minutes.

• Certified Visual Merchandising Professional (CVMP) (2023)
• NRF Retail Merchandising Certification (2022)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Visual display designer for regional non-profit community theater productions (2022-present)
• Availability: 2 weeks notice