Visual Display Coordinator

Visual Display Coordinator — Aura Retail Group

New York, NY | January 2024 – Present

• Directed visual merchandising layouts and window displays for 18 retail stores, resulting in a 24% increase in year-over-year foot traffic and a 14% rise in impulse category sales.
• Supervised a team of 4 visual associates and coordinated with store managers to execute bi-weekly floor resets, reducing average transition time from 12 hours to 7.5 hours per reset.
• Managed a $45,000 annual visual display and props budget, renegotiating vendor supply contracts to save 12% in procurement costs while maintaining premium presentation standards.
• Utilized Mockshop and SketchUp to create detailed 3D floor planograms, achieving 98% compliance in corporate display execution standards across all regional store locations.

Associate Visual Merchandiser — Luxe Department Stores

Boston, MA | September 2020 – December 2023

• Coordinated seasonal window displays and in-store visual presentation for a flagship department store, contributing to an 18% increase in seasonal apparel sales over a 6-month period.
• Implemented targeted lighting and product positioning adjustments for high-margin accessory zones, raising department average transaction value (ATV) by 11%.
• Partnered with inventory management to adjust floor layouts based on real-time stock velocity, reducing slow-moving merchandise levels by 15% through strategic focal points.
• Sourced and styled props, mannequins, and signage for 12 major product launch campaigns, completing all setups under budget and within designated overnight installation windows.

Visual merchandising, Floor planogram design, Window display design, Color theory, Lighting design, Mannequin styling, Space planning, Mockshop, Adobe Creative Suite, SketchUp, Vendor coordination, Prop sourcing, Inventory alignment, Retail analytics

Flagship Holiday Window Installation

Role: Lead Visual Coordinator

Tools: SketchUp, Adobe Photoshop, LED Lighting Systems

Designed and installed a high-concept interactive holiday window display that drew over 150,000 visitors and drove a 32% increase in flagship store traffic.

Regional Planogram Standardization

Role: Visual Merchandising Specialist

Tools: Mockshop, Illustrator, Excel

Standardized visual guidelines and digital planograms across 18 regional outlets, raising corporate compliance rates from 70% to 98% and accelerating reset completion.

• Certified Visual Merchandising Professional (CVMP) (2022)
• Adobe Certified Professional - Photoshop (2021)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Visual display mentor for local art students (2022-present)
• Availability: 2 weeks notice