Research Analyst

Research Analyst — Centric Market Research

Chicago, IL | January 2024 – Present

• Led 4 market segmentation studies for retail clients, identifying $1.2M in untapped revenue opportunities and increasing survey response rates by 28% through questionnaire optimization.
• Analyzed consumer behavior datasets of 500K+ active users using SQL and Python, reducing report generation times by 35% and delivering insights to senior leadership weekly.
• Designed and launched 12 product positioning surveys using Qualtrics, capturing feedback from 5,000 customers to improve product onboarding completion rates by 19%.
• Coordinated with 3 cross-functional product teams to define key performance indicators, improving data tracking accuracy from 82% to 96% using Excel and Tableau dashboards.

Associate Research Analyst — Apex Analytics Group

Chicago, IL | August 2020 – December 2023

• Conducted competitive intelligence research on 15 major industry players, compiling 8 quarterly market share reports that guided corporate strategic planning decisions.
• Synthesized primary and secondary research data from 5 external databases, saving $35,000 in acquisition costs and improving data pipeline ingestion speeds by 22%.
• Supported 6 consumer sentiment studies, coding open-ended responses for 2,500 survey participants to identify key areas of friction and reduce customer churn by 14%.
• Maintained a research database of 200+ industry reports, updating documentation standards and training 4 new associates, reducing query time by an average of 40%.

Market research, Quantitative analysis, Qualitative analysis, Survey design, Questionnaire design, Data visualization, Competitive intelligence, SQL, Python, Tableau, Power BI, SPSS, Qualtrics, Microsoft Excel, Statistical modeling, Stakeholder reporting

Consumer Brand Perception Study

Role: Lead Research Analyst

Tools: SPSS, Qualtrics, Tableau

Managed a nation-wide survey of 10,000 participants, analyzing brand health metrics to reposition 3 product lines and increase market share by 4.5%.

Data Pipeline Automation Initiative

Role: Research Analyst

Tools: Python, SQL, Power BI

Built automated web scraping and data cleaning scripts, reducing manual collection hours by 75% and updating the executive tracking dashboard daily.

• Professional Researcher Certification (PRC) (2022)
• Certified Market Research Analyst (CMRA) (2023)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Mentored 12 students in data literacy at a local community center (2022-present)
• Availability: 2 weeks notice