Questionnaire Designer

Questionnaire Designer — OpinionSphere Research Group

Chicago, IL | August 2023 – Present

• Designed and deployed 45+ consumer opinion surveys using Qualtrics, implementing advanced skip logic and validation rules that boosted survey completion rates by 18% and gathered feedback from 120,000+ respondents.
• Conducted cognitive interviews and usability testing on 30 survey draft instruments, resolving 15 major layout and formatting issues, which decreased average respondent completion time by 4.2 minutes.
• Collaborated with cross-functional research teams of 8 analysts to restructure demographic questioning matrices, reducing non-response rates on sensitive queries by 24% across 5 distinct research studies.
• Managed A/B testing campaigns for mobile-first questionnaires, optimization of which improved respondent retention by 15% on devices and expanded data collection capacity for 3 major client projects.

Associate Survey Designer — Veritas Polling & Analytics

Chicago, IL | June 2021 – July 2023

• Developed and formatted 60+ online questionnaires in Decipher, integrating piping logic and randomization sequences that reduced survey programming error rates by 35% across all customer feedback programs.
• Analyzed respondent drop-off metrics for 12 historical studies, identifying key design friction points to redesign 4 templates, resulting in a 20% increase in complete response sets on subsequent waves.
• Assisted in testing questionnaire templates for 8 political and social research polls, ensuring full ADA compliance and visual rendering across all browser platforms, raising mobile response rates by 12%.
• Drafted standard operating procedures for survey testing and quality assurance, cutting prep work by 6 hours per week and training 3 junior staff members on methodology basics and script validation.

Qualtrics, Decipher, SurveyMonkey, QuestionPro, SPSS, R programming, Survey Methodology, Questionnaire Design, Cognitive Interviewing, A/B Testing, Form Design, Usability Testing, Data Validation, Skip Logic, Branching Logic, Sampling Design, Response Bias Reduction

Census-Aligned Health Survey Redesign

Role: Lead Questionnaire Designer

Tools: Qualtrics, SPSS, Excel, Slack

Redesigned a 120-question national health questionnaire, utilizing cognitive testing to reduce question count by 25% while improving data reliability on health indicator metrics.

Global Consumer Sentiment Initiative

Role: Survey Methodology Consultant

Tools: Decipher, R, Github, Zoom

Optimized localization and translation workflows for surveys translated into 8 languages, saving 15% in translation validation costs and boosting international responses by 30%.

• Professional Researcher Certification (PRC) - Insights Association (2022)
• Qualtrics Customer Experience XM Professional Certification (2023)

• Languages: English (Native), Spanish (Professional Working Proficiency)
• Professional Memberships: American Association for Public Opinion Research (AAPOR), Insights Association
• Availability: 2 weeks notice