E-commerce Specialist

E-commerce Specialist — Summit Retail Group

San Jose, CA | June 2023 – Present

• Directed Shopify Plus storefront operations for a high-volume retail brand, increasing site-wide conversion rate by 26% over 12 months through structured checkout optimization and homepage A/B testing.
• Re-architected organic SEO keyword structures and product page meta-data, driving a 34% increase in non-paid search traffic and generating $140,000 in additional organic revenue.
• Automated post-purchase email flows and product recommendation sequences in Klaviyo, improving returning customer rate by 15% and boosting average order value (AOV) by $12.
• Monitored inventory levels across 3 external fulfillment centers, synchronizing stock alerts to reduce stockout instances by 40% and cut warehouse processing times by 2 days.

E-commerce Coordinator — Velvet Apparel Co

Los Angeles, CA | June 2021 – May 2023

• Managed product listings, catalog updates, and pricing changes for 1,200+ active SKUs, reducing catalog listing errors by 32% and accelerating time-to-market for new collections by 4 days.
• Analyzed acquisition funnels using Google Analytics 4, identifying drop-off points to optimize cart checkout flows and reduce overall shopping cart abandonment rate from 72% to 58%.
• Coordinated digital marketing campaigns with advertising teams, assisting in the deployment of Google PPC campaigns that achieved a 4.2x return on ad spend (ROAS) across 8 promotional events.
• Resolved 95% of customer inquiries regarding online checkout errors or shipping discrepancies within 24 hours, enhancing customer feedback scores by 18% over a 12-month period.

Shopify Plus, WooCommerce, Google Analytics 4, Klaviyo, SEMrush, Hotjar, HTML/CSS, A/B Testing, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Paid Search (PPC), Catalog Merchandising, Supply Chain Sync

Shopify Storefront Migration

Role: Lead E-commerce Specialist

Tools: Shopify Plus, Shopify CLI, Liquid, Google Analytics 4

Led the migration of a legacy retail website to Shopify Plus, finishing 10 days early with zero catalog data loss and increasing page load speed by 35%.

Conversion Rate Optimization Campaign

Role: E-commerce Coordinator

Tools: Hotjar, Google Analytics 4, Optimizely

Redesigned checkout flows based on user heatmaps, reducing drop-off rate by 22% and growing monthly revenue by $45,000.

• Google Digital Marketing & E-commerce Professional Certificate (2022)
• Shopify Certified Store Administrator (2021)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Mentored 15 small retail businesses on online store setups with a local non-profit (2023-present)
• Availability: 2 weeks notice