Professional Resume Template for
SEO Manager
Clarissa H. Vance
Austin, TX
(512) 555-0198
clarissa.vance@email.com
linkedin.com/in/clarissa-vance | clarissavance.com
Professional Summary
Collaborative SEO Manager with 6 years of experience guiding organic search strategy and content optimization in high-growth e-commerce and SaaS environments. Expertise includes technical site audits, keyword mapping, on-page optimization, backlink acquisition, and content-led growth. Track record includes managing a monthly budget of $12,000, growing search traffic by 46%, and increasing organic lead conversion rate by 24% over a 12-month period. Proficient with Ahrefs, Semrush, Screaming Frog, Google Search Console, and Google Analytics 4 to build data-informed search campaigns and optimize web properties.
Work Experience
SEO Manager — Apex Digital Retail
Austin, TX | January 2024 – Present
- Led a team of 3 content strategists to execute a comprehensive site migration, preserving search visibility and recovering 98% of pre-migration traffic within 14 days.
- Designed and implemented an automated internal linking system, which increased organic crawl efficiency by 34% and boosted rankings for 1,200 target keywords into the top 3.
- Managed an annual organic search budget of $140,000, distributing resources between freelance writers and technical tool licenses to reduce acquisition costs by 18%.
- Analyzed keyword performance using Semrush and Google Search Console to refine on-page content, resulting in a 42% growth in organic impressions and a 22% increase in sales.
SEO Specialist — Vertex Digital Agency
Dallas, TX | June 2020 – December 2023
- Conducted monthly crawl analyses on 15 enterprise client websites using Screaming Frog, identifying 400+ redirect loops and error codes to improve speed index scores by 27%.
- Collaborated with product designers to optimize site architecture and core web vitals, which decreased mobile bounce rates from 62% to 38% for high-intent landing pages.
- Coordinated with 5 freelance copywriters to produce 80 optimized blog posts, increasing organic traffic to the informational section of the website by 54% over a 12-month period.
- Built 120 high-quality editorial backlinks through targeted outreach campaigns, raising overall domain rating from 45 to 62 and increasing organic keywords in positions 1 to 5.
Education
Bachelor of Science in Advertising
Texas State University · San Marcos, TX · 2020
Skills
Search engine optimization, Technical SEO, Keyword research, Content optimization, On-page SEO, Link building, Schema markup, Core Web Vitals, Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, WordPress, HTML, CSS
Projects
Enterprise E-commerce Site Re-platforming
Role: Lead SEO Consultant
Tools: Screaming Frog, Google Search Console, WordPress
Managed the complex migration of a 5,000-page online store to a new framework, securing 98% of organic rankings and recovering indexation within 10 days.
Local Search Optimization Initiative
Role: SEO Specialist
Tools: Google Business Profile, BrightLocal, Semrush
Overhauled listing information and review strategies for 24 regional branches, boosting local pack appearances by 45% and driving 1,200 phone inquiries.
Certifications
- SEO Manager Certification (2024)
- Advanced SEO Certification (2022)
- Google Analytics Certification (2021)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: SEO advisor for regional historical societies (2022-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
SEO Manager
Job Market Insights
$75,000
-
$120,000
Avg:
$95,000
Growth Outlook:
The employment of marketing managers, including search engine optimization professionals, is projected to grow by 6% from 2024 to 2034. As companies continue to expand their digital footprints and transition away from traditional media, the need to maintain search visibility remains essential. The rising integration of generative AI search engines increases demand for managers who can optimize content for both traditional and AI-driven platforms. Professionals who possess skills in technical auditing, data analytics, and user experience will have the most competitive career prospects.
6% growth over 10 years (2024–2034)
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