Professional Resume Template for
Social Media Director
Julian T. Thorne
New York, NY
(212) 555-0182
julian.thorne@email.com
linkedin.com/in/julian-thorne | instagram.com/julianthorne | julianthorne.com
Professional Summary
Strategic Social Media Director with 6 years of experience leading cross-platform brand growth, influencer marketing, and paid social acquisition campaigns for high-growth e-commerce sectors. Proven expertise in multi-channel content strategy, community engagement, and data-driven ROI modeling across Meta, TikTok, and YouTube. Successfully increased organic brand engagement by 43% and elevated direct-response social ad conversion rates by 28% over an 18-month period. Highly proficient with Sprout Social, Hootsuite, Meta Ads Manager, Google Analytics 4, and Canva.
Work Experience
Social Media Director — Vanguard Retail Group
New York, NY | January 2024 – Present
- Direct a 6-person team of content creators, copywriters, and community managers to execute organic and paid social campaigns, expanding brand presence to 2.4M followers.
- Allocated an annual social advertising budget of $450,000, optimizing cost-per-acquisition (CPA) on Meta and TikTok by 24% through multivariate creative testing.
- Partnered with 45+ lifestyle influencers to deploy co-branded content, generating $1.8M in attributed pipeline revenue and boosting referral traffic by 38%.
- Architected a real-time social listening workflow using Brandwatch, reducing negative sentiment response times by 42% and preventing 3 potential brand crises.
Social Media Manager — Elysian Wellness Co.
New York, NY | June 2020 – December 2023
- Managed organic social channels across Instagram, Pinterest, and Twitter, growing the collective audience footprint by 180,000 followers and boosting monthly site visits by 22%.
- Designed and executed 12 end-to-end seasonal product launch campaigns, delivering a cumulative click-through rate (CTR) that exceeded benchmark targets by 34%.
- Analyzed weekly performance reports using Sprout Social to optimize content scheduling, improving average organic post engagement rate from 2.1% to 4.3%.
- Collaborated with the creative design team to produce 300+ multimedia assets annually, reducing digital asset production turnaround times by 18% via template automation.
Education
Bachelor of Arts in Communication and Media Studies
Fordham University · New York, NY · 2020
Skills
Social media strategy, Paid social acquisition, Influencer marketing, Campaign planning, Community management, Social listening, Multivariate A/B testing, Sprout Social, Hootsuite, Brandwatch, Meta Ads Manager, Google Analytics 4, Figma, Canva
Projects
TikTok Launch & Engagement Initiative
Role: Social Media Director
Tools: TikTok Ads Manager, CapCut, Brandwatch
Spearheaded the company's first TikTok strategy, launching the brand account and generating 85,000 followers and 4.2M views in the first 90 days.
Black Friday Influencer Campaign
Role: Lead Campaign Strategist
Tools: Grin, Meta Ads Manager, Google Analytics 4
Coordinated a cohort of 30 micro-influencers for Black Friday, generating $680,000 in attributed sales and achieving a 4.8x return on ad spend (ROAS).
Certifications
- Meta Certified Media Planning Professional (2024)
- HubSpot Social Media Marketing Certification (2021)
Additional information
- Languages: English (Native), French (Conversational)
- Volunteer Work: Mentorship lead for regional girls-in-tech digital literacy programs (2022-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Social Media Director
Job Market Insights
$95,000
-
$155,000
Avg:
$125,000
Growth Outlook:
The demand for Social Media Directors in the United States remains strong, driven by organizations prioritizing digital brand presence, influencer partnerships, and conversion-focused social media advertising. As companies continue to shift marketing budgets away from traditional media and toward online communities, Social Media Directors are increasingly expected to drive direct revenue and track ROI. Job openings for advertising and marketing managers are projected to grow by 6% from 2024 to 2034.
6% growth over 10 years
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