Professional Resume Template for
Social Media Coordinator
Chloe R. Bennett
Atlanta, GA
(404) 555-0143
chloe.bennett@email.com
linkedin.com/in/chloe-bennett | chloebennettdigital.com
Professional Summary
Engagement-driven Social Media Coordinator with 5 years of experience planning, executing, and optimizing organic and paid social media campaigns in high-growth environments. Expertise includes copywriting, community management, influencer outreach, and brand sentiment tracking. Successfully grew target audience size by 45%, increased monthly referral website traffic by 34%, and improved conversion attribution metrics by 28% using native analytics. Proficient with Sprout Social, Hootsuite, Canva, Meta Business Suite, Google Analytics, and Adobe Creative Cloud to scale online presence.
Work Experience
Social Media Coordinator — Vanguard Digital Agency
Atlanta, GA | January 2024 – Present
- Managed organic and paid social campaigns across Instagram, Facebook, and Pinterest for 12 brand accounts, expanding the aggregate community size by 42% over a 12-month period.
- Coordinated with 8 niche influencers to produce co-branded short-form video assets, increasing brand-referred website traffic by 34% and generating 1,500 new monthly sign-ups.
- Utilized Sprout Social and Google Analytics to track post engagement metrics daily, adjusting publishing schedules to increase overall post interaction rates by 28% over 9 months.
- Allocated and tracked a monthly paid social ad budget of $15,000, optimizing targeting parameters to reduce cost-per-click (CPC) by 18% while expanding unique impressions.
Social Media Assistant — Summit Marketing Labs
Atlanta, GA | June 2021 – December 2023
- Created and scheduled 120+ monthly content assets across TikTok and Instagram, increasing organic monthly profile views from 45,000 to over 110,000 within 18 months.
- Monitored community comments and direct messages daily, maintaining an average response time under 25 minutes and boosting customer satisfaction scores by 15% in 2022.
- Collaborated with internal design teams to produce custom templates in Canva, which reduced weekly content assembly and internal approval cycles by 8 hours on average.
- Compiled weekly and monthly social performance reports for 4 key internal stakeholders, identifying traffic trends to improve CTR on bio links by 22% over 6 months.
Education
Bachelor of Arts in Communication (Public Relations)
Georgia State University · Atlanta, GA · 2021
Skills
Social media strategy, Content creation, Copywriting, Audience engagement, Community management, Social listening, Influencer marketing, Paid social advertising, Campaign optimization, Sprout Social, Hootsuite, Canva, Meta Business Suite, Google Analytics, Adobe Premiere Pro, Excel, A/B testing
Projects
TikTok Brand Launch Campaign
Role: Lead Content Strategist
Tools: TikTok Ads Manager, CapCut, Canva
Designed and launched the official TikTok channel, producing 24 short-form videos that generated 1.2M views and acquired 45,000 followers in 90 days.
E-Commerce Social Referral Drive
Role: Social Media Coordinator
Tools: Meta Business Suite, Google Analytics, Sprout Social
Overhauled the Instagram bio strategy and story content funnel, increasing monthly referral visits to the online store by 64% and driving $35,000 in sales.
Certifications
- Meta Certified Digital Marketing Associate (2024)
- Hootsuite Social Marketing Certification (2022)
- Google Analytics Individual Qualification (GA4) (2023)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: Social media advisor for local animal shelter (2022–present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Social Media Coordinator
Job Market Insights
$48,000
-
$72,000
Avg:
$60,000
Growth Outlook:
The demand for Social Media Coordinators in the United States remains robust, driven by organizations expanding their online presence and direct-to-consumer brand strategies. As social commerce and short-form video platforms dominate consumer attention, professionals who combine creative design with analytics are highly sought after. Automation of scheduling and reporting tools enables coordinators to focus on high-level community management and influencer outreach. Employment in this sector is projected to grow by 9% over the next decade.
9% growth over 10 years
Key Skills Required
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