Senior Marketing Manager

Senior Marketing Manager — Aura Consumer Brands

New York, NY | September 2021 – Present

• Managed a $2.4M annual marketing budget across paid search, social, and display channels, reducing customer acquisition cost (CAC) by 19% while increasing lead volume by 32%.
• Led a team of 6 marketing specialists to launch an influencer marketing campaign that generated $620,000 in attribution revenue and reached 2.4M target impressions within 90 days.
• Designed and executed a Google Analytics 4 (GA4) custom event tracking framework, increasing data attribution accuracy by 27% and identifying $115,000 in wasted ad spend.
• Optimized automated email retention sequences in HubSpot, raising click-to-open rates by 18% and generating an additional $410,000 in annual recurring subscription revenue.

Marketing Manager — Core Commerce Group

New York, NY | June 2016 – August 2021

• Drove search engine optimization (SEO) strategy, boosting organic search traffic by 115% and increasing first-page keyword rankings from 420 to 1,850 over 18 months.
• Spearheaded the migration of the corporate CRM from legacy platforms to HubSpot, training 14 cross-functional employees and reducing system latency by 22%.
• Coordinated 12 regional promotional webinars, attracting 4,200 registrants and converting 8.4% of attendees into sales-qualified leads.
• Negotiated contracts with 3 digital advertising agencies, reducing external retainer costs by 15% and saving $45,000 annually without decreasing ad performance.

Customer acquisition, Digital advertising, Search engine optimization (SEO), Email marketing, Conversion rate optimization (CRO), Brand positioning, Budget forecasting, Lifecycle marketing, HubSpot, Google Analytics 4, Salesforce, SEMrush, Marketo, SQL, A/B testing

Direct-to-Consumer (D2C) Launch

Role: Marketing Manager

Tools: Shopify, HubSpot, Google Ads, Meta Ads Manager

Managed the end-to-end marketing launch of a new product line, generating $320,000 in revenue in the first 60 days and achieving a 3.2x ROAS.

SEO Infrastructure Rebuild

Role: Senior Marketing Manager

Tools: SEMrush, Screaming Frog, WordPress, Google Search Console

Directed a comprehensive technical site audit and link-building campaign, recovering 45% lost traffic and increasing organic site conversions by 28%.

• Professional Certified Marketer (PCM) - Marketing Management (2022)
• HubSpot Marketing Software Certification (2020)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Mentored 12 aspiring marketing professionals through the Someday Foundation (2023–present)
• Availability: 3 weeks notice