Senior Content Marketing Manager

Senior Content Marketing Manager — CloudScale Technologies

Seattle, WA | May 2021 – Present

• Spearheaded a comprehensive organic growth strategy using Semrush and WordPress to revamp 120 high-value blog posts, which increased organic search traffic by 142% and generated 45,000 new marketing-qualified leads (MQLs).
• Directed an editorial team of 5 writers and 2 designers using Asana to produce 4 quarterly industry research reports, which drove $4.6M in marketing-sourced pipeline revenue and secured 35 high-authority media back-links.
• Overhauled the email lead nurturing flows in HubSpot based on user behavioral segmentations, boosting the newsletter click-through rate from 1.8% to 4.2% and reducing the overall subscriber unsubscribe rate by 28%.
• Established a video content syndication pipeline on YouTube and LinkedIn using Adobe Premiere Pro, yielding a 78% year-over-year increase in video views and generating over 12,000 website referral visits in 2025.

Content Marketing Manager — Vanguard Digital Media

Boston, MA | September 2014 – April 2021

• Managed the development and execution of an enterprise-focused content calendar, utilizing Trello and Google Analytics to scale weekly output by 50% while improving average visitor session duration by 18%.
• Developed a comprehensive customer case study program featuring 15 enterprise clients, which the sales department utilized to shorten the average B2B sales cycle length by 14 days and close $1.2M in new contracts.
• Optimized metadata, schema markups, and internal linking structures across 300 legacy articles, achieving 42 new page-one keyword rankings and raising monthly organic search pageviews from 80,000 to 135,000.
• Coordinated cross-functional webinar campaigns with product marketing using Zoom and Marketo, attracting 8,500 registrants and converting 32% of attendees into active product trials over an 18-month period.

Content strategy, Search engine optimization (SEO), Content funnel optimization, Brand storytelling, Copywriting and editing, Editorial calendar management, Conversion rate optimization (CRO), Email marketing, Lead nurturing, Social media syndication, Google Analytics 4, HubSpot, Semrush, WordPress, Asana, Marketo

B2B SaaS Blog Redesign & SEO Overhaul

Role: Content Strategy & SEO Lead

Tools: WordPress, HubSpot, Semrush, Google Analytics 4

Led a complete taxonomy rewrite and technical SEO cleanup for a corporate blog, resulting in a 115% increase in monthly organic traffic and a 38% decrease in bounce rate within 6 months.

Interactive Industry Research Report

Role: Editorial Director

Tools: Figma, Adobe InDesign, HubSpot, Google Sheets

Managed the research, design, and launch of an annual state-of-the-industry report, generating 12,000 downloads, 150 media mentions, and $850,000 in pipeline revenue in the first 90 days.

• HubSpot Content Marketing Certification (2023)
• Google Analytics Individual Qualification (GAIQ) (2024)
• HubSpot Inbound Marketing Certification (2021)
• Semrush SEO Toolkit Certification (2022)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Mentoring aspiring digital marketers through the American Marketing Association local chapter (2022-present)
• Availability: 2 weeks notice