Professional Resume Template for
Sales and Marketing Manager
Raymond S. Sterling
Denver, CO
(303) 555-0174
raymond.sterling@email.com
linkedin.com/in/raymond-sterling-sales-marketing | github.com/raysterling | raysterling.co
Professional Summary
Strategic Sales and Marketing Manager with 6 years of experience driving revenue and digital growth within high-growth B2B and SaaS environments. Expertise includes managing campaign budgets up to $450,000, designing multi-channel digital acquisition pipelines, and leading cross-functional teams of 8 marketers and sales representatives. Successfully increased inbound lead volume by 38% and expanded customer acquisition by 24% using email automation, CRM systems, and performance marketing. Proficient with Salesforce, HubSpot, Google Analytics 4, SEMrush, and Marketo. Skilled at aligning marketing campaigns with corporate sales pipelines to maximize return on investment.
Work Experience
Senior Sales and Marketing Specialist — Aether Digital Solutions
Denver, CO | January 2024 – Present
- Coordinated 12 multi-channel digital marketing campaigns with a budget of $250,000, generating 3,400 qualified sales leads and increasing overall conversion rates by 22%.
- Led a sales and marketing alignment squad of 5 cross-functional professionals to integrate Salesforce and Marketo databases, reducing lead handoff time by 45% and lowering customer acquisition costs by 18%.
- Designed a marketing automation sequence targeting 45,000 email subscribers, boosting click-through rates by 27% and driving $120,000 in pipeline revenue.
- Analyzed web traffic patterns using Google Analytics 4 to optimize 14 landing pages, increasing product signups by 31% and lowering bounce rates by 15%.
Sales and Marketing Coordinator — Ascent Growth Partners
Boulder, CO | June 2020 – December 2023
- Managed outbound email campaigns targeting 18,000 prospective business accounts, securing 120 introductory sales meetings and converting 15 enterprise clients.
- Created marketing collateral and content for 8 major product launches, boosting website traffic by 34% and contributing to $85,000 in initial product sales.
- Collaborated with 3 external digital agencies to manage paid search campaigns, reducing average cost-per-click by 19% while maintaining target lead volumes.
- Organized 6 regional promotional events and trade shows, generating 450 new sales prospects and expanding regional market awareness by 25% over a 12-month period.
Education
Bachelor of Science in Business Administration (Marketing Concentration)
University of Colorado Boulder · Boulder, CO · 2020
Skills
Salesforce CRM, HubSpot, Marketo, Google Analytics 4, SEMrush, Email Automation, SEO/SEM, Lead Generation, Customer Acquisition, Product Marketing, B2B Marketing, Content Strategy, A/B Testing, Campaign Budgeting
Projects
CRM Integration & Lead Scoring Overhaul
Role: Project Lead
Tools: Salesforce, HubSpot, Google Sheets
Integrated sales and marketing systems to create a unified lead scoring system, reducing response times by 40% and increasing closed-won sales by 16% in 4 months.
Q3 Multi-Channel Re-Engagement Campaign
Role: Marketing Manager
Tools: HubSpot, Google Ads, Canva, Google Analytics 4
Designed a multi-channel campaign targeting cold leads, generating 280 demo requests and adding $95,000 to the active sales pipeline in 90 days.
Certifications
- HubSpot Inbound Marketing Certification (2021)
- Google Analytics Individual Qualification (GAIQ) (2022)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: Marketing mentor for local small business startup incubator (2022–Present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Sales and Marketing Manager
Job Market Insights
$80,000
-
$130,000
Avg:
$105,000
Growth Outlook:
The demand for Sales and Marketing Managers in the United States is projected to remain steady, growing by 5% from 2024 to 2034. As companies expand digital offerings, integrated management roles that bridge sales pipelines and digital marketing acquisition strategies are highly sought after. Managers must navigate complex CRM databases, analytics systems, and automation platforms to prove campaign return on investment. Consequently, professionals who combine strategic leadership with marketing data expertise will find strong job prospects.
5% growth over 10 years
Key Skills Required
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