PR Specialist

Public Relations Specialist — Vanguard Tech Group

Austin, TX | October 2023 – Present

• Secured 24 earned media placements in top-tier national publications, boosting brand media share-of-voice by 32% and increasing referral website traffic by 18%.
• Drafted and distributed 35+ press releases via Cision, maintaining a 94% on-time distribution rate and securing key syndications across major financial news wires.
• Coordinated communications for 5 major product launches, collaborating with 12 journalists to generate 1.5M impressions and $140,000 in earned media value.
• Managed a crisis communication strategy during a product recall, drafting statement templates that preserved 97% of client accounts and mitigated negative brand sentiment.

PR Associate — Elevate Marketing Agency

Dallas, TX | June 2021 – September 2023

• Researched and built a media contact database of 450+ industry journalists, improving the agency's pitch-to-placement conversion rate by 15% over 12 months.
• Authored 50+ blog posts and high-engagement newsletter articles, growing subscriber engagement by 22% and average click-through rate by 8% over 18 months.
• Monitored daily media coverage and brand mentions for 12 corporate clients using Meltwater, delivering 110+ weekly sentiment reports to optimize client PR strategy.
• Supported 6 client media events and press conferences, coordinating logistics for up to 50 attendees and achieving a 90% attendance rate among targeted reporters.

Media relations, Press release drafting, Crisis management, Brand messaging, Pitching, Event coordination, Public relations, Stakeholder engagement, Digital PR, Cision, Muck Rack, Meltwater, HubSpot, Mailchimp, Google Analytics, Canva, Slack, Trello

National Brand Awareness Campaign

Role: Lead Public Relations Specialist

Tools: Cision, Canva, Slack, Google Analytics

Directed a 6-month digital PR campaign that secured 15 top-tier placements, yielding 2.8M impressions and a 25% increase in brand search volume.

Crisis Management Initiative

Role: PR Specialist

Tools: Meltwater, Slack, Google Workspace

Developed rapid-response messaging and coordinated media statements during a corporate security incident, keeping negative coverage below 5% of total mentions.

• Accredited in Public Relations (APR) (2025)
• Google Analytics Individual Qualification (GAIQ) (2022)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Volunteer media liaison for local animal shelter (2022-present)
• Availability: 2 weeks notice