PR Manager

Public Relations Manager — Apex Media Group

Austin, TX | January 2024 – Present

• Directed daily media relations and public relations campaigns for 6 major consumer brand portfolios, increasing positive media mentions by 28% and expanding digital press coverage by 14% over a 12-month period.
• Managed an annual public relations budget of $350,000, optimizing wire distribution schedules and Cision monitoring agreements to reduce external agency expenditures by 15% without sacrificing campaign reach.
• Spearheaded 5 comprehensive product launch campaigns, securing 120+ media placements in tier-one national publications and generating over 8 million digital impressions using Meltwater tracking tools.
• Established a standardized crisis response protocol and conducted training workshops for 12 corporate executives, reducing incident response times by 35% and maintaining neutral brand sentiment.

Public Relations Specialist — Vanguard Brand Agency

Austin, TX | August 2021 – December 2023

• Coordinated media outreach and relationship building with 50+ local and regional media contacts, increasing the average monthly journalist response rate by 22% through personalized pitching strategies.
• Authored 60+ newsworthy press releases and digital pitch decks annually, resulting in 180+ organic media placements and driving a 15% increase in referral traffic to client websites using Google Analytics.
• Negotiated promotional and sponsorship packages with 8 external media organizations, reducing event operational costs by 12% to save client accounts $18,000 in total execution expenditures.
• Supervised 2 junior communications interns, designing onboarding templates and style guides that shortened initial training cycles by 25% and improved team document production efficiency.

Media relations, Crisis communications, Press release writing, Brand reputation management, Strategic planning, Event coordination, Budget management, Campaign analytics, Cision, Meltwater, Business Wire, Google Analytics, Pitching, Social media strategy, Stakeholder engagement

Product Launch Media Campaign

Role: Lead Public Relations Manager

Tools: Meltwater, Business Wire, Canva, Slack

Spearheaded the media launch for a new software platform, securing 40 tier-one placements and driving a 30% increase in brand awareness within 90 days.

Brand Reputation Recovery Initiative

Role: Public Relations Specialist

Tools: Cision, Google Analytics, Excel, Zoom

Managed crisis communication efforts following a major service outage, reducing negative online mentions by 60% and restoring client trust within 3 weeks.

• Accreditation in Public Relations (APR) (2024)
• Crisis Communication Certificate (PRSA) (2022)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Media Relations Volunteer for local environmental non-profit (2022-present)
• Availability: 2 weeks notice