PR Director

PR Director — Veritas Communications

Chicago, IL | January 2024 – Present

• Directed daily public relations operations and media campaign execution for 8 consumer brand portfolios, increasing total positive media mentions by 34% over a 12-month period.
• Managed an annual communications budget of $750,000, optimizing vendor agreements with PR wire services to reduce operational overhead by 16% using Cision for monitoring.
• Spearheaded 4 national product launch campaigns, securing 250+ editorial placements in major outlets and generating 15 million digital impressions using Meltwater analytics.
• Established a rapid crisis communications protocol and trained 14 corporate spokespeople, decreasing incident response times by 40% and maintaining neutral brand sentiment.

Public Relations Manager — Beacon Brand Partners

Chicago, IL | August 2020 – December 2023

• Coordinated press outreach and media relations for 12 accounts, increasing average monthly media placements by 28% and driving $90,000 in earned media value.
• Authored over 80 press releases and strategic pitch decks annually, boosting overall journalist response rate by 22% using targeted outreach lists in Meltwater.
• Negotiated event and sponsorship agreements with 6 external media partners, reducing venue and logistical costs by 14% to save $25,000 in event expenditures.
• Supervised 3 junior communications associates and managed intern training programs, decreasing onboarding time by 30% through standardized template guides.

Media relations, Crisis communications, Press release writing, Brand reputation management, Strategic planning, Event coordination, Budget management, Campaign analytics, Cision, Meltwater, Business Wire, Google Analytics, Pitching, Social media strategy, Stakeholder engagement

National Product Launch Campaign

Role: Lead PR Director

Tools: Meltwater, Business Wire, Canva, Slack

Spearheaded the media launch for a new consumer product, securing 45 tier-one placements and driving a 40% increase in brand awareness within 90 days.

Corporate Reputation Recovery Initiative

Role: PR Manager

Tools: Cision, Google Analytics, Excel, Zoom

Managed crisis communication efforts following a major service outage, reducing negative online sentiment by 65% and restoring partner trust in 2 weeks.

• Accreditation in Public Relations (APR) (2024)
• Crisis Communication Certification (PRSA) (2022)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Media Relations Volunteer for local environmental non-profit (2022-present)
• Availability: 3 weeks notice