PR Coordinator

PR Coordinator — Sterling PR Group

Chicago, IL | January 2024 – Present

• Cultivated relationships with 45+ media contacts across national and regional lifestyle publications, securing 28 earned media placements that increased referral traffic by 24%.
• Drafted and distributed 35+ press releases and pitch decks using Cision, achieving an average email open rate of 42% and generating 15 interview requests for executive leaders.
• Coordinated 12 virtual media events and product launches, managing timelines via Asana and keeping cross-functional project updates 100% on schedule to boost brand engagement by 18%.
• Monitored and analyzed daily media coverage using Meltwater, generating weekly reports for client stakeholders that demonstrated a 32% increase in Share of Voice (SoV) over 12 months.

Public Relations Associate — Apex Media Relations

Chicago, IL | June 2021 – December 2023

• Secured 18 high-profile media placements in top-tier outlets including TechCrunch and Forbes, driving a 35% increase in inbound website traffic and elevating brand authority.
• Managed social media outreach campaigns using Sprout Social for 8 corporate clients, growing collective follower bases by 28% and increasing average post engagement by 15%.
• Wrote and edited 50+ blog articles, press kits, and media advisories, aligning content with brand guidelines to reduce material review cycles by 22% using Google Docs collaboration.
• Compiled monthly media coverage summaries and reporting metrics for the executive leadership team, highlighting PR campaign ROI and tracking a 20% year-over-year increase in audience reach.

Media relations, Press release writing, Pitching, Crisis communication, Media monitoring, Event planning, Cision, Muck Rack, Meltwater, Sprout Social, Google Analytics, Asana, Trello, Slack, Brand positioning

Q4 Consumer Brand Launch

Role: Public Relations Lead Coordinator

Tools: Cision, Sprout Social, Asana, Google Analytics

Orchestrated a 3-month multi-channel campaign that secured 14 media placements, generated 5M impressions, and increased online inquiries by 40%.

Corporate Rebranding Initiative

Role: PR Associate

Tools: Meltwater, Trello, Google Suite

Coordinated communication distribution to 150+ internal and external partners, reducing transition-related media errors to zero.

• Certificate in Principles of Public Relations (2021)
• HubSpot Inbound Marketing Certification (2022)

• Languages: English (Native), French (Conversational)
• Volunteer Work: PR Advisor for local animal shelter campaigns (2022-present)
• Availability: 2 weeks notice