Professional Resume Template for
PPC Specialist
Nathan R. Hayes
Denver, CO
(303) 555-0182
nathan.hayes@email.com
linkedin.com/in/nathan-hayes-ppc | nathanhayes.marketing
Professional Summary
Methodical PPC Specialist with 5 years of experience planning, launching, and optimizing high-performing paid search, display, and paid social campaigns. Competent in managing annual ad budgets up to $480,000, conducting structured A/B creative tests, and executing daily bid adjustments. Successfully boosted average conversion rates by 24% while reducing cost-per-acquisition CPA by 18% across 12 diverse client portfolios. Collaborative marketer proficient with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and Looker Studio.
Work Experience
PPC Specialist — Elevate Digital Agency
Denver, CO | July 2023 – Present
- Managed 8 client accounts with a combined monthly ad spend of $40,000, achieving a 28% average increase in return on ad spend ROAS through smart bidding and target CPA optimization.
- Executed 15 structured search campaign restructuring processes, reducing overall cost-per-acquisition CPA by 19% and increasing click-through rates by 14%.
- Conducted 14 A/B tests on landing page copy and ad creative variants, improving page-level conversion rates from 3.1% to 4.7% across 4 major e-commerce accounts.
- Monitored and updated negative keyword lists weekly across 24 active ad groups, eliminating $6,500 in wasted annual ad spend while maintaining quality scores.
Paid Search Specialist — Summit Marketing Group
Boulder, CO | June 2021 – June 2023
- Created and launched 35 paid search and social campaigns, generating 1,250 qualified business leads and exceeding client acquisition goals by 18% within a 12-month timeline.
- Optimized bidding strategies and quality scores for 150 high-traffic keywords, boosting click-through rates by 21% and lowering average cost-per-click CPC by 12%.
- Analyzed daily tracking telemetry for 3 key accounts using Google Analytics 4, decreasing attribution discrepancies by 15% and increasing data accuracy.
- Constructed 24 automated client performance reports via Looker Studio, reducing manual reporting time by 8 hours per week and improving stakeholder communication.
Education
Bachelor of Science in Business Administration (Concentration in Marketing)
University of Colorado Denver · Denver, CO · 2021
Skills
Google Ads, Meta Ads Manager, Microsoft Advertising, Google Analytics 4 GA4, Looker Studio, Semrush, Keyword Research, A/B Testing, Bid Optimization, Remarketing, Conversion Rate Optimization CRO, Budget Management, Search Engine Marketing SEM, Microsoft Excel
Projects
E-commerce ROAS Scaling
Role: Lead PPC Specialist
Tools: Google Ads, Google Analytics 4, Looker Studio
Redesigned bidding architecture and search term targets for 3 digital storefronts, growing net online revenue by 34% within 6 months.
Local Lead Generation Campaign
Role: PPC Specialist
Tools: Meta Ads Manager, landing pages, Optimizely
Built custom geotargeted lead generation funnels for 10 regional service franchises, increasing raw conversion counts by 42%.
Certifications
- Google Ads Search Certification (2022)
- Google Ads Display Certification (2022)
- Google Analytics Individual Qualification GAIQ (2023)
Additional information
- Languages: English Native, Spanish Conversational
- Contributions: Volunteer marketing advisor for local non-profit organizations 2022-present
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
PPC Specialist
Job Market Insights
$54,000
-
$86,000
Avg:
$70,000
Growth Outlook:
The demand for Market Research Analysts and Marketing Specialists (which includes PPC Specialists) in the United States is projected to grow by 7% from 2024 to 2034, faster than the average for all occupations. As companies increasingly rely on data-driven marketing decisions and digital attribution models to acquire customers, skilled PPC professionals who can manage ad budgets efficiently will see continued opportunity. While AI tools automate some bid adjustments, human oversight remains critical to direct strategy and creative testing.
7% growth over 10 years
Key Skills Required
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