Professional Resume Template for
PPC Executive
Julian R. Mercer
Chicago, IL
(312) 555-0143
julian.mercer@email.com
linkedin.com/in/julian-mercer-ppc | julianmercer.marketing
Professional Summary
Performance-focused PPC Executive with 5 years of experience planning, launching, and optimizing paid search, display, and social media campaigns. Competent in managing annual ad spend budgets up to $650,000, conducting A/B copy tests, and executing bid adjustments. Successfully boosted overall conversion rates by 22% while reducing average cost-per-click (CPC) by 16% across 14 digital campaigns. Proficient with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and Semrush.
Work Experience
PPC Executive — Northside Digital Agency
Chicago, IL | July 2023 – Present
- Managed 8 client accounts with a combined monthly ad spend of $45,000, achieving a 28% average increase in return on ad spend (ROAS).
- Formulated and executed 15 structural search campaign re-organizations, reducing cost-per-acquisition (CPA) by 19%.
- Conducted 12 A/B tests for landing page copy and ad creative variants, improving overall conversion rates from 3.2% to 4.8%.
- Monitored and updated negative keyword lists weekly across 24 active ad groups, eliminating $7,500 in wasted annual ad spend.
PPC Specialist — Beacon Marketing Group
Chicago, IL | June 2021 – June 2023
- Created and launched 35 paid search and social campaigns, generating 1,200+ qualified business leads within a 12-month timeframe.
- Optimized bidding strategies and quality scores for 150+ high-traffic keywords, boosting CTR by 21% and lowering CPC by 12%.
- Analyzed daily tracking telemetry for 3 key accounts using Google Analytics 4, decreasing attribution discrepancies by 15%.
- Constructed 24 automated client performance reports via Looker Studio, reducing manual reporting hours by 8 hours per week.
Education
Bachelor of Science in Marketing
DePaul University · Chicago, IL · 2021
Skills
Google Ads, Meta Ads Manager, Microsoft Advertising, Google Analytics 4 (GA4), Looker Studio, Semrush, Keyword Research, A/B Testing, Bid Optimization, Remarketing, Conversion Rate Optimization (CRO), Budget Management, Copywriting, Search Engine Marketing (SEM), Microsoft Excel
Projects
E-commerce ROAS Scaling Initiative
Role: Lead PPC Specialist
Tools: Google Ads, Google Analytics 4, Looker Studio
Redesigned bidding architecture and search terms target configuration for 3 stores, growing net online revenue by 32% in 6 months.
Local Lead Generation Expansion
Role: PPC Executive
Tools: Meta Ads Manager, landing pages, Optimizely
Built custom geotargeted lead generation funnels for 12 local business franchises, increasing raw conversions by 45%.
Certifications
- Google Ads Search Certification (2022)
- Google Ads Display Certification (2022)
- Google Analytics Individual Qualification (GAIQ) (2023)
Additional information
- Languages: English (Native), French (Conversational)
- Industry Contributions: Guest contributor to regional marketing blogs (2023-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
PPC Executive
Job Market Insights
$55,000
-
$88,000
Avg:
$72,000
Growth Outlook:
The demand for Market Research Analysts and Marketing Specialists (which includes PPC Specialists and Digital Marketing Executives) in the United States is projected to grow by 7% from 2024 to 2034, much faster than the average for all occupations. As companies increasingly rely on data-driven campaign decisions, search engine marketing, and digital attribution models to acquire customers, skilled PPC professionals who can manage ad budgets efficiently will see continued opportunity across marketing agencies and corporate brands.
7% growth over 10 years
Key Skills Required
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