Professional Resume Template for
Paid Media Manager
Clara J. Sterling
Chicago, IL
(312) 555-0145
clara.sterling@email.com
linkedin.com/in/clara-sterling | clarasterling.com
Professional Summary
Data-focused Paid Media Manager with 5 years of experience driving performance marketing and paid acquisition strategies for multi-channel campaigns. Skilled in managing annual ad budgets up to $2.2M across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Proven track record of improving return on ad spend (ROAS) by 28% and reducing customer acquisition cost (CAC) by 18% through strategic audience targeting, conversion rate optimization, and A/B creative testing. Proficient in Google Analytics 4, Google Tag Manager, and Looker Studio to build automated, transparent reporting dashboards for stakeholders.
Work Experience
Paid Media Manager — Aura Digital Commerce
Chicago, IL | January 2024 – Present
- Directed paid search and performance marketing campaigns for 6 e-commerce accounts, managing a combined annual ad spend of $1.5M and increasing total client revenue by 32% year-over-year.
- Decreased cost-per-acquisition (CPA) by 24% across Meta and Google campaigns by implementing daily automated bidding rules and refining audience segmentation.
- Spearheaded conversion rate optimization (CRO) testing on 14 custom landing pages, increasing visitor-to-lead conversion rates by 19% and lowering landing page bounce rates from 54% to 38%.
- Coordinated with 3 creative designers to build 50+ video and display assets monthly, utilizing A/B creative testing to increase click-through rates by 27%.
Paid Media Specialist — Elevate Growth Partners
Indianapolis, IN | August 2021 – December 2023
- Supervised daily optimization of paid search campaigns across Google Ads and Microsoft Ads, managing $65,000 monthly spend and hitting a 3.8x ROAS target.
- Constructed 12 automated client reporting dashboards using Looker Studio and Google Analytics 4, reducing weekly cross-channel report generation time by 6 hours.
- Executed programmatic media buying campaigns using DV360, scaling weekly conversions by 18% while keeping cost-per-click (CPC) within a strict $1.45 cap.
- Tested and implemented conversion API tracking for 8 clients, resolving cookie-based tracking gaps and improving marketing attribution accuracy by 22%.
Education
Bachelor of Science in Business Administration, Marketing
DePaul University · Chicago, IL · 2021
Skills
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, Looker Studio, Microsoft Excel, Programmatic advertising, Display & Video 360 (DV360), Search Engine Marketing (SEM), Paid Social, Cost-Per-Acquisition (CPA) optimization, A/B creative testing, Conversion Rate Optimization (CRO), Budget forecasting, Client reporting
Projects
E-commerce Peak Season Campaign Scale
Role: Lead Paid Media Strategist
Tools: Google Ads, Meta Ads Manager, Shopify, Google Analytics 4, Looker Studio
Scaled daily ad budget by 120% during November-December shopping peak, generating $680,000 in sales and improving overall campaign ROAS by 14%.
B2B SaaS Lead Generation Restructuring
Role: Paid Acquisition Lead
Tools: LinkedIn Campaign Manager, Hubspot, Google Tag Manager, Microsoft Excel
Redesigned high-intent search campaign hierarchy and lead form targeting, boosting demo signups by 34% and cutting cost-per-lead (CPL) by $18.
Certifications
- Google Ads Search Certification (2024)
- Meta Certified Buying Professional (2023)
- The Trade Desk Edge Academy Certified: Programmatic Advertising (2025)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: Marketing volunteer for regional animal shelter (2022-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Paid Media Manager
Job Market Insights
$80,000
-
$125,000
Avg:
$102,000
Growth Outlook:
The demand for skilled Paid Media Managers in the United States is steady, driven by the continuous expansion of digital advertising channels and e-commerce platforms. As marketing automation and machine learning algorithms (like Performance Max and Advantage+) handle routine bidding and targeting optimizations, Paid Media Managers are increasingly shifting focus to strategic audience segmentation, creative direction, and advanced cross-platform attribution modeling. Job openings for advertising and marketing managers are forecasted to grow by 6% from 2024 to 2034.
6% growth over 10 years
Key Skills Required
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