Media Planner

Media Planner — Vanguard Media Group

Chicago, IL | June 2023 – Present

• Managed a $1.2M annual media budget across programmatic, social, and search channels, allocating resources dynamically to achieve a 19% increase in overall return on ad spend (ROAS).
• Designed and launched 14 targeted digital campaigns using Display & Video 360 (DV360), reducing the average cost-per-thousand-impressions (CPM) by 16% through precise audience segmentation.
• Negotiated inventory contracts with 8 premium publishers, securing 12% value-add placements and saving $45,000 in direct media acquisition costs over a 12-month period.
• Analyzed weekly performance reports using Google Analytics to adjust bidding caps, resulting in a 22% reduction in post-click bounce rates and boosting lead generation by 15%.

Associate Media Planner — Nexus Advertising

Boston, MA | June 2021 – May 2023

• Coordinated media planning schedules and assets for 9 client accounts, ensuring 100% on-time campaign launches and eliminating cross-channel asset discrepancies by 35%.
• Optimized Meta Ads campaigns with a combined monthly spend of $50,000, improving click-through rates (CTR) by 28% and decreasing cost-per-click (CPC) by 14% over 8 months.
• Conducted demographic research using MRI-Simmons for 6 pitching opportunities, helping win 3 new retail client accounts representing $400,000 in annual media billing.
• Paced daily budget spending across 12 active campaigns, maintaining billing discrepancies below 0.5% and saving the agency $18,000 in potential over-spend penalties.

Media planning, Media buying, Digital strategy, Programmatic advertising, Target audience research, Budget pacing, ROI optimization, Negotiating publisher contracts, Google Analytics, Display & Video 360 (DV360), Meta Ads Manager, The Trade Desk, MRI-Simmons, Comscore, Microsoft Excel

QSR Brand Programmatic Launch

Role: Lead Media Planner

Tools: The Trade Desk, Google Analytics, Excel

Directed a 6-month programmatic display campaign that drove 45,000 new restaurant visits and exceeded the client's ROAS target by 32%.

E-commerce Omnichannel Campaign

Role: Media Planner

Tools: Meta Ads Manager, DV360, Campaign Manager 360

Managed the allocation of a $300,000 budget across social and display channels, resulting in a 27% increase in online sales during peak holiday weeks.

• Meta Certified Media Planning Professional (2024)
• The Trade Desk Edge Academy Certified: Data-Driven Planning (2023)

• Tools: Proficient in Microsoft Excel (Pivot Tables, VLOOKUP) and Google Sheets
• Volunteer Work: Provided pro-bono media buying support for regional food bank campaigns (2022-present)
• Availability: 2 weeks notice