Marketing Specialist

Marketing Specialist — Vanguard Retail Solutions

Chicago, IL | August 2023 – Present

• Spearheaded 6 multi-channel digital acquisition campaigns, capturing over 25,000 new marketing qualified leads and boosting inbound customer inquiries by 34% within a 10-month timeframe.
• Managed the corporate email marketing calendar with 65,000 subscribers, designing segmentation strategies and A/B templates that improved click-through rates by 21% and reduced email bounce rates by 12%.
• Supervised paid advertising budgets of $90,000 across search and social platforms, refining targeting algorithms to cut average cost-per-click by 18% while expanding ad impressions by 42%.
• Collaborated with product designers to restructure landing page layouts, conducting 15 usability iterations that increased visitor-to-lead conversion rates by 28% over 3 quarters.

Associate Marketing Specialist — Sterling Business Solutions

Chicago, IL | June 2021 – July 2023

• Optimized website content for 18 high-volume search queries, lifting organic search traffic by 29% and driving 14,000 additional monthly site visits within the first year.
• Developed 45 visual marketing collateral items and social assets using graphic editing tools, reducing external creative agency spending by 15% and ensuring brand alignment.
• Analyzed marketing performance data using Google Analytics to generate 24 monthly reports, providing key insights that helped save 4 hours of administrative workload weekly.
• Coordinated logistics and promotional messaging for 8 trade shows and online seminars, supporting registration for 1,200 participants and contributing to $80,000 in pipeline.

Digital Marketing, SEO, SEM, Paid Search, Email Marketing, Content Strategy, Google Analytics, HubSpot, Salesforce, Mailchimp, SEMrush, A/B Testing, WordPress, Google Search Console, Social Media Advertising

Inbound Lead Acceleration

Role: Marketing Lead

Tools: HubSpot, Mailchimp, WordPress

Redesigned email nurturing sequences for 3 key customer segments, increasing lead conversion rates by 27% and generating $55,000 in sales pipeline.

SEO Campaign Refresh

Role: SEO Specialist

Tools: SEMrush, Google Search Console, WordPress

Updated and optimized 30 legacy blog posts with new search queries, boosting organic traffic by 45% and elevating keyword rankings for 12 search terms.

• Google Analytics Individual Qualification (GAIQ) (2022)
• HubSpot Inbound Marketing Certification (2023)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Managed newsletter outreach for a local community library, growing subscription lists by 40% (2022-present)
• Availability: 2 weeks notice