Marketing Lead

Senior Marketing Lead — CoreMetrics Growth Partners

Chicago, IL | January 2024 – Present

• Directed a team of 6 marketing specialists to plan and execute a unified digital customer acquisition strategy, increasing organic monthly web traffic by 42% over 9 months using Semrush and Google Ads.
• Managed a digital advertising budget of $600,000 across search and social channels, optimizing ad creatives and audience targeting to reduce overall customer acquisition cost (CAC) by 22%.
• Implemented a comprehensive marketing automation workflow using HubSpot, nurturing 15,000 marketing qualified leads and boosting sales-accepted lead conversion rates from 4.2% to 6.8%.
• Collaborated with product and engineering teams to redesign the landing page experience, conducting 14 A/B tests that enhanced mobile signup conversion rates by 28% in a 6-month timeframe.

Marketing Manager — Apex Digital Solutions

Chicago, IL | June 2020 – December 2023

• Coordinated email marketing campaigns for a subscriber database of 85,000 contacts, executing A/B tests on subject lines and layouts to raise average open rates from 18% to 26%.
• Analyzed website performance metrics using Google Analytics 4, generating weekly reports for executive leadership that identified and resolved drop-off points in the checkout funnel.
• Negotiated partnerships with 12 industry influencers and content creators, expanding social media reach by 35% and generating over 2,500 direct-referral customer signups.
• Supervised the production of 45 high-ranking SEO blog articles and case studies, establishing a content pipeline that increased search impressions by 55% within 12 months.

Digital marketing, SEO, SEM, Content marketing, Email marketing, A/B testing, Marketing automation, Brand strategy, Conversion rate optimization (CRO), Budget management, Google Analytics 4, HubSpot, Google Ads, Semrush, Salesforce, SQL

Q4 Growth Campaign

Role: Campaign Lead

Tools: Google Ads, HubSpot, Google Analytics 4, Canva

Led the execution of a multi-channel campaign that generated 3,400 new paying customers and achieved a 3.1x return on ad spend (ROAS) within 90 days.

Inbound Lead Generation Funnel

Role: Marketing Lead

Tools: HubSpot, WordPress, Hotjar, Zapier

Designed and implemented an automated content-gating funnel, capturing 12,000 new contacts and increasing monthly demo requests by 38%.

• Professional Certified Marketer (PCM) in Marketing Management (2023)
• HubSpot Inbound Marketing Certification (2021)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Pro bono marketing consultant for local animal shelters and non-profits (2020-present)
• Availability: 3 weeks notice