Marketing Intern

Marketing Intern — Beacon Retail Solutions

Boston, MA | September 2025 – Present

• Coordinated social media scheduling and content creation across 3 channels, increasing monthly organic reach by 22% and generating 150+ new inbound leads over a 6-month period.
• Analyzed weekly performance metrics using Google Analytics 4, identifying 3 underperforming blog posts and optimizing them for SEO to increase pageviews by 18%.
• Supported the execution of a holiday email marketing campaign targeting 5,000 subscribers, achieving a 24% open rate and a 4.8% click-through rate, which exceeded benchmarks by 15%.
• Collaborated with the design team to produce 25+ digital ad creatives and landing page copy, reducing customer acquisition costs by 12% across active paid search campaigns.

Social Media Assistant — Vanguard Creative Agency

Boston, MA | September 2024 – May 2025

• Created and scheduled 12 weekly posts for the agency's primary clients, boosting collective LinkedIn follower growth by 16% and increasing post engagement by 2.5 times.
• Conducted competitor analysis and keyword research for 5 client accounts, contributing to a content strategy that improved search engine rankings for 18 primary keywords.
• Compiled and structured monthly social media analytics reports for client reviews, saving account managers 6 hours of manual data aggregation per month.
• Assisted in organizing a virtual product launch event with 300+ attendees, managing email invitations and registrations to secure a 92% attendance rate.

Social media marketing, Search engine optimization (SEO), Content strategy, Email marketing, Market research, Google Analytics 4, Google Ads, HubSpot CRM, Mailchimp, Canva, Hootsuite, Copywriting, Competitor analysis, Event coordination

E-commerce Brand Campaign

Role: Campaign Lead (Academic Project)

Tools: Google Ads, Canva, Google Analytics 4

Developed and executed a mock search campaign with a $500 theoretical budget, generating a simulated 4.2x ROAS and improving click-through rate by 18%.

Non-Profit Social Media Audit

Role: Lead Auditor

Tools: Hootsuite, Excel, Canva

Conducted a comprehensive audit of a local non-profit's social channels, implementing a new content calendar that increased engagement by 32%.

• HubSpot Inbound Marketing Certification (2025)
• Google Ads Search Certification (2025)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Digital Media Coordinator for Boston Community Gardens (2024–Present)
• Availability: Immediate (Open to full-time or part-time roles)