Marketing Associate

Marketing Associate — BlueSky Media Partners

Chicago, IL | June 2024 – Present

• Coordinated 12 digital advertising campaigns across search and social media platforms, achieving an average conversion rate of 4.2% and generating 1,800 qualified marketing leads within a $15,000 budget.
• Managed daily content creation and scheduling for 4 major social media channels, growing total follower count by 28% and increasing audience engagement rate by 15% over 12 months.
• Designed and distributed 24 bi-weekly email newsletters using Mailchimp, improving average open rates from 18% to 26% and click-through rates by 14% through A/B testing subject lines.
• Monitored campaign performance metrics daily using Google Analytics 4, producing weekly executive dashboards that reduced ad spend waste by 16% over two quarters.

Marketing Coordinator — Apex Marketing Group

Chicago, IL | June 2023 – May 2024

• Assisted in executing 6 product launch campaigns, drafting copy for 40+ digital assets and landing pages, which contributed to a 22% increase in initial website traffic.
• Conducted competitor analysis on 8 key market rivals, identifying 3 underserved audience segments that guided the content team to capture $55,000 in new opportunities.
• Maintained the marketing asset library and brand asset database, reducing campaign launch turnaround times by 14% through structured file naming and organization.
• Segmented an email contact database of 12,000 subscribers based on engagement history, improving email deliverability by 18% and decreasing bounce rates by 12%.

Digital marketing, Social media management, Content creation, Email marketing, SEO optimization, Audience segmentation, Competitor analysis, A/B testing, Google Analytics 4, HubSpot Marketing Hub, Mailchimp, Canva, SEMrush, Google Ads, WordPress

Q4 Email Marketing Overhaul

Role: Marketing Associate

Tools: Mailchimp, Canva, Google Analytics 4

Redesigned automated email welcome workflows, boosting subscriber click-through rates by 24% and generating $48,000 in direct e-commerce sales over 90 days.

Social Media Brand Expansion

Role: Marketing Coordinator

Tools: Buffer, Canva, Google Analytics 4

Coordinated a multi-channel video campaign across 3 social platforms, increasing organic post reach by 45% and driving 1,200 new newsletter sign-ups in 30 days.

• Google Analytics (GA4) Certification (2024)
• HubSpot Inbound Marketing Certification (2023)

• Languages: English (Native), Spanish (Conversational)
• Professional Affiliations: Member, American Marketing Association (AMA)
• Availability: 2 weeks notice