Marketing Assistant

Marketing Assistant — Vanguard Retail Group

Atlanta, GA | June 2023 – Present

• Coordinated 14 multi-channel email marketing campaigns per month using Mailchimp, boosting click-through rates from 2.1% to 3.8% and driving an additional $12,000 in monthly attribution revenue.
• Managed social media publishing calendars for 3 brands across Facebook, Instagram, and LinkedIn, growing collective follower base by 28% over 18 months.
• Analyzed weekly website traffic using Google Analytics 4 (GA4), delivering actionable optimization recommendations that increased web-to-lead conversion rates by 19%.
• Designed 120+ branded visual assets and promotional graphics using Canva, ensuring strict adherence to brand guidelines and reducing outsourced agency design costs by 15%.

Marketing Associate — Stellar Media Partners

Atlanta, GA | July 2021 – May 2023

• Assisted in the planning and execution of 8 local promotional events, resulting in a 22% increase in regional brand awareness and 400+ new lead acquisitions.
• Compiled monthly marketing performance reports across organic search, paid ads, and social media, reducing reporting preparation time by 8 hours per month through automation.
• Conducted competitive analysis on 5 key regional competitors, identifying 3 content gaps that led to the launch of a blog series generating 5,000+ monthly visits.
• Maintained the database of 12,000+ customer contacts in Salesforce, improving overall contact data accuracy by 14% through regular deduplication and contact detail updates.

Email marketing, Social media scheduling, Content creation, Search engine optimization (SEO), Website analytics, Competitor analysis, Event coordination, Graphic design, CRM database maintenance, HubSpot, Google Analytics 4 (GA4), Mailchimp, Hootsuite, Canva, Salesforce, Shopify

E-commerce Launch Initiative

Role: Marketing Coordinator

Tools: Shopify, Klaviyo, Google Ads, Canva

Supported the launch of the new e-commerce storefront, creating 15 email flows and setting up Google Search campaigns that generated $45,000 in revenue in the first 90 days.

Brand Identity Refresh

Role: Content Creator

Tools: Figma, HubSpot, Hootsuite, Trello

Coordinated content migration and asset redesign for a company-wide rebranding, updating 80+ sales sheets and landing pages 2 weeks ahead of schedule.

• HubSpot Inbound Marketing Certification (2022)
• Google Analytics 4 (GA4) Certification (2023)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Volunteer Social Media Manager for a local animal shelter (2022 – present)
• Availability: 2 weeks notice