Marketing Analytics Manager

Marketing Analytics Manager — Aura Commerce

Austin, TX | October 2023 – Present

• Managed a cross-functional team of 3 analysts to build and deploy customer attribution models using Python and SQL, resulting in a 24% lift in overall return on ad spend (ROAS) across paid search and social channels.
• Supervised a $450,000 marketing technology stack budget, renegotiating enterprise contracts with Salesforce and HubSpot to reduce software licensing expenses by 16% annually.
• Architected automated ETL pipelines in Google BigQuery to centralize data from 8 advertising networks, reducing monthly executive report generation cycle times from 15 hours to under 2 hours.
• Designed and executed 32 multivariate landing page experiments using Google Tag Manager and Optimizely, improving average click-through rates by 21% and customer acquisition costs (CAC) by 18%.

Marketing Analyst — Solis Digital Solutions

Dallas, TX | August 2020 – September 2023

• Analyzed monthly performance metrics for 14 cross-channel campaigns, identifying and redistributing $75,000 in underperforming search budget to increase inbound lead generation by 15%.
• Developed 20+ SQL queries to segment a subscriber database of 250,000 customer profiles, implementing personalized email sequences that improved click-to-open rates by 19%.
• Constructed interactive dashboards in Tableau for 5 marketing managers, automating weekly traffic analysis and reducing ad-hoc data request volumes by 35%.
• Collaborated with web development and product teams to implement Google Analytics 4 cross-domain tracking, resolving 92% of conversion attribution discrepancies and identifying $28,000 in wasted spend.

Marketing analytics, SQL, Python, Tableau, Google Analytics 4, Google BigQuery, Google Tag Manager, A/B testing, Attribution modeling, Salesforce CRM, HubSpot, Optimizely, Excel, Customer segmentation, Cohort analysis, ETL pipeline development, Budget management

Multi-Channel Attribution Engine

Role: Lead Analytics Manager

Tools: Python, SQL, Google BigQuery, Tableau

Engineered a custom multi-touch attribution model that integrated data from 8 networks, reducing reporting overlap by 28% and reallocating $65,000 to high-performing campaigns.

Predictive LTV & Churn Modeling

Role: Analytics Lead

Tools: Python, SQL, Salesforce CRM, Tableau

Built a predictive lifetime value model in Python to segment high-value cohorts, increasing repeat purchase rates by 15% and retaining $85,000 in annualized revenue.

• AMA Professional Certified Marketer (PCM) – Marketing Analytics (2022)
• Google Analytics Individual Qualification (GAIQ) (2024)
• Salesforce Certified Tableau Data Analyst (2023)

• Professional Memberships: Member, American Marketing Association (AMA) & Digital Analytics Association (DAA)
• Volunteer Work: Analytics mentor for regional non-profit organizations (2021–present)
• Availability: 2 weeks notice