Market Research Associate

Market Research Associate — Vanguard Consumer Insights

Boston, MA | January 2024 – Present

• Designed and fielded 12 brand health trackers and consumer attitude studies for major retail clients, gathering survey responses from over 25,000 respondents to inform market positioning.
• Facilitated 15 focus groups and conducted 40 in-depth consumer interviews, synthesizing qualitative findings into reports that influenced 3 product redesigns and boosted brand affinity by 18%.
• Coordinated with product marketing teams to define target customer segments, helping to optimize ad campaigns that reduced customer acquisition costs by 15% over a 12-month period.
• Programmed complex research questionnaires in Qualtrics and processed tabular data in SPSS, reducing manual survey scripting and data cleaning turnaround times by 22% using automated scripts.

Junior Market Research Analyst — Beacon Research Group

Boston, MA | June 2021 – December 2023

• Conducted secondary desk research on market share and competitor pricing strategies across 6 consumer goods categories, identifying $1.2M in potential market opportunities.
• Maintained and updated a monthly consumer panel database of 5,000 active participants, improving survey response rates from 64% to 82% through optimized email workflows.
• Collaborated on a major segmentation study for an e-commerce client, analyzing demographic data to target 4 distinct user personas and boosting email click-through rates by 28%.
• Prepared 20+ slide decks and interactive Tableau dashboards to visualize key metrics for senior stakeholders, reducing executive review preparation time by 30% via standardized templates.

Survey design, Consumer behavior analysis, Quantitative research, Qualitative research, Focus group facilitation, Competitive intelligence, Data visualization, SPSS, Qualtrics, Tableau, SQL, Excel modeling, Market segmentation

Global Brand Rebranding Study

Role: Lead Market Research Associate

Tools: Qualtrics, SPSS, Tableau, Excel

Led a cross-market survey of 10,000 consumers in 3 countries, delivering key brand perception data that guided a global logo redesign and boosted consumer recall by 25%.

Product Concept Testing Initiative

Role: Market Research Associate

Tools: Qualtrics, SQL, R

Evaluated 8 potential product features through choice-based conjoint analysis on a sample of 3,500 respondents, identifying the top 2 features that generated $3.4M in first-year revenue.

• Professional Researcher Certification (PRC) (2023)
• Qualtrics Research Core Certified Advanced (2022)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Pro-bono market research consultant for local environmental non-profits (2022-present)
• Availability: 2 weeks notice