Luxury Brand Manager

Luxury Brand Manager — Aura Luxury Group

New York, NY | September 2023 – Present

• Orchestrated the global launch of a premium leather goods collection across 14 flagship locations, achieving a 28% increase in first-quarter sales and generating $3.2M in incremental revenue.
• Managed a marketing budget of $2.2M, optimizing digital ad spend and print media placements to reduce customer acquisition costs by 18% while maintaining high-end brand alignment.
• Directed 5 creative agencies and PR firms to execute unified marketing campaigns, increasing brand media placement value by 34% and securing coverage in 8 major global fashion publications.
• Spearheaded a VIP client retention program utilizing regional boutique events, increasing repeat purchase rates of top-tier customers by 22% over a 12-month period.

Associate Brand Manager — Vanguard Fragrances & Cosmetics

New York, NY | August 2021 – August 2023

• Coordinated a rebranding campaign for a signature fragrance line, contributing to a 16% market share growth in North America and attracting 45,000 new digital customers within 6 months.
• Curated 12 influencer and brand collaboration campaigns, improving social media engagement by 40% and driving a 25% increase in online store referral traffic.
• Conducted market research and competitor price analysis across 8 key product categories, identifying pricing gaps and implementing adjustments that improved profit margins by 5%.
• Assisted in the design of retail merchandising displays for 60 department store counters, resulting in an 11% improvement in seasonal product sell-through rates.

Brand Strategy, Luxury Retail, Influencer Marketing, Budget Management, Launchmetrics, Competitor Analysis, Visual Merchandising, Google Analytics, Salesforce, Adobe Creative Cloud, VIP Relations, Heritage Preservation, Product Development, Digital Storytelling

Heritage Collection Digital Revitalization

Role: Lead Brand Manager

Tools: Launchmetrics, Google Analytics, Salesforce, Instagram Shop

Led the digital transformation of heritage brand assets for e-commerce, increasing online sales by 42% and reaching 1.2M impressions.

Green Luxury Sustainability Campaign

Role: Associate Brand Manager

Tools: Asana, Shopify, Adobe InDesign, PR Newswire

Managed communications for the launch of refillable perfume bottles, saving 15% in packaging costs and driving $650,000 in sales.

• Luxury Brand Management Specialization (HEC Paris) (2022)
• Certified Brand Manager (Association of International Product Marketing and Management) (2023)

• Languages: English (Native), French (Fluent), Italian (Conversational)
• Volunteer Work: Mentor for emerging designers at the local fashion incubator (2022-present)
• Availability: 2 weeks notice