International Marketing Manager

International Marketing Manager — Vanguard Global Commerce

Boston, MA | January 2024 – Present

• Directed 4 cross-functional consumer product launches in the European market, collaborating with local distribution agencies to adapt digital ad campaigns and achieving a 24% increase in sales conversions.
• Managed an international promotional budget of $850,000, optimizing pay-per-click strategies and content translation tools to lower customer acquisition cost (CAC) by 16% over 12 months.
• Supervised a team of 5 regional marketing coordinators across Germany, France, and Japan to synchronize brand messaging, resulting in a 31% increase in global social engagement metrics.
• Implemented standardized multi-language email workflows inside HubSpot Enterprise, boosting international campaign open rates by 18% and click-through rates by 12% across 3 market segments.

International Marketing Specialist — Beacon Meridian Group

Boston, MA | September 2020 – December 2023

• Coordinated market research projects analyzing brand penetration in the APAC region, identifying 3 key expansion targets that generated $420,000 in new regional revenue within 18 months.
• Localized over 45 digital advertising campaigns for regional search engines and social platforms, leading to a 34% rise in organic search traffic from localized search engine domains.
• Negotiated contracts with 6 international translation vendors and freelance copywriters, reducing marketing translation costs by 22% while maintaining a 98% on-time content delivery rate.
• Monitored website performance metrics across 12 localized country portals using Google Analytics, correcting navigation paths to decrease global cart abandonment rates by 15%.

Global brand strategy, Cross-cultural communication, Market penetration, Localized digital campaigns, Budget management, Vendor negotiation, Multi-language SEO, Google Analytics 4, HubSpot Enterprise, Salesforce Marketing Cloud, Asana, Jira, Tableau

APAC E-commerce Localization Launch

Role: Lead Marketing Specialist

Tools: HubSpot, Google Analytics, Asana, DeepL Pro

Directed the 6-month marketing strategy for an e-commerce platform expansion in Japan and South Korea, resulting in $280,000 in regional sales in the first 90 days.

European Multi-Channel Translation Audit

Role: International Marketing Specialist

Tools: Google Search Console, SEMrush, Smartling

Led audit of translation workflows and keyword mappings for 5 European country websites, increasing organic search visibility by 38% and lowering translation cycle time by 25 days.

• Certified Global Business Professional (CGBP) (2023)
• AMA Professional Certified Marketer (PCM) (2022)

• Languages: English (Native), French (Professional Working Proficiency)
• Professional Memberships: American Marketing Association (AMA) Member (2021 – Present)
• Availability: 3 weeks notice