Head of Growth

Head of Growth — Aero SaaS Solutions

Chicago, IL | January 2024 – Present

• Directed a growth marketing budget of $950,000, scaling acquisition across paid search and social channels to lower average customer acquisition cost by 26% while increasing lead volume by 38%.
• Established 14 programmatic landing page templates and ran 32 A/B optimization tests, boosting the baseline trial-to-paid conversion rate from 2.8% to 4.2% and generating $160,000 in monthly recurring revenue.
• Led a cross-functional activation team of 5 engineers to redesign the user onboarding flow, which improved 30-day user retention by 18% and recovered $95,000 in previously lost cart drop-off conversions.
• Built custom customer attribution models using SQL and Google Analytics 4, saving 15 hours of manual weekly team reporting and optimizing channel allocation to save $110,000 in underperforming campaigns.

Growth Marketing Lead — Vortex Retail Platforms

Boston, MA | June 2020 – December 2023

• Managed multi-channel paid acquisition campaigns with an annual budget of $450,000, achieving a 22% reduction in overall cost-per-acquisition across 6 digital channels.
• Formulated search engine optimization strategies that increased organic search traffic by 48% in 12 months, driving 25,000 additional unique monthly visits and ranking 15 target keywords on page 1.
• Redesigned automated email re-engagement pipelines targeting 75,000 dormant subscribers, raising average open rates by 16% and generating $65,000 in incremental direct sales.
• Collaborated with the creative team to deploy 60 video assets, improving average video viewer watch time by 32% and click-through performance by 18% across multiple paid social platforms.

Paid Search (SEM), Paid Social, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), A/B Testing, User Acquisition, Customer Retention, User Activation, Cohort Analysis, Google Analytics 4, HubSpot, Optimizely, SEMrush, SQL, HTML/CSS, Tableau, Google Ads, Meta Ads Manager, Salesforce CRM

Funnel Conversion Optimization

Role: Lead Growth Strategist

Tools: Optimizely, HubSpot, Google Analytics 4

Optimized the trial onboarding flow, increasing the 7-day user activation rate by 31% and adding 1,500 new premium subscribers in 3 months.

Organic Search Scaling Initiative

Role: SEO Campaign Director

Tools: SEMrush, WordPress, Google Search Console

Resolved 22 technical SEO crawl issues and structured a new content directory, boosting organic traffic value by 55% and monthly revenue by $35,000.

• Reforge Advanced Growth Strategy (2023)
• Google Analytics Individual Qualification (GAIQ) (2021)
• HubSpot Growth Marketing Certification (2020)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Digital marketing advisor for local community garden non-profit (2022-present)
• Availability: 2 weeks notice