Head of Content

Head of Content — Aether Digital Media

Austin, TX | March 2023 – Present

• Directed a 5-person content team to produce 140+ high-ranking articles and interactive guides, boosting organic traffic by 85% and driving 4,500 new product signups within a 12-month period.
• Designed and executed an enterprise-level content distribution framework across 4 syndication networks, expanding unique monthly website visitors from 120,000 to 260,000 in 18 months.
• A/B tested headline variations and landing page structures for key products, increasing search-to-lead conversion rates by 24% and reducing content production bounce rates by 12%.
• Managed an annual content operations budget of $180,000, negotiating contract rates with 8 external agencies and freelance writers to reduce editorial cost-per-word by 15%.

Content Manager — Luminary SaaS Solutions

Dallas, TX | June 2020 – February 2023

• Authored and edited 300+ SEO-optimized marketing campaigns, blog posts, and customer success studies, resulting in a 65% increase in organic leads and $180,000 in pipeline revenue.
• Implemented an automated editorial workflow using HubSpot and Asana, reducing the average content production cycle from 9 days to 5 days and improving on-time delivery by 30%.
• Analyzed weekly organic performance metrics using Semrush and Google Search Console, optimizing 60+ historical posts to capture 18 top-3 organic rankings for target keywords.
• Coordinated with product designers to restructure email newsletter layouts for 35,000 subscribers, achieving a 22% increase in click-through rates and 15% growth in signups.

Content strategy, Editorial planning, Brand positioning, Copywriting, Search engine optimization (SEO), Keyword research, A/B testing, Email marketing, CMS administration, Budget forecasting, Freelance management, WordPress, HubSpot, Semrush, Google Analytics, Google Search Console, Ahrefs, Asana, Google Workspace

Organic Traffic Scaling Initiative

Role: Content Director

Tools: Semrush, WordPress, Google Analytics, Ahrefs

Spearheaded a complete content audit and site re-optimization plan for a SaaS blog, publishing 50 target articles and growing organic sessions by 125% in 6 months.

Multi-Channel Brand Re-launch

Role: Project Manager

Tools: HubSpot, Figma, Asana

Directed the creation and launch of a resource library featuring 12 e-books and templates, generating 8,500 new sales leads and $110,000 in attribution value.

• HubSpot Content Marketing Certification (2021)
• Google Analytics Individual Qualification (GAIQ) (2022)
• Pragmatic Institute Certified Product Marketer (2024)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Lead content editor for regional non-profit literacy project (2022-present)
• Availability: 2 weeks notice