Professional Resume Template for
Growth Marketing Manager
Elena R. Moreno
New York, NY
(646) 555-0134
elena.moreno@email.com
linkedin.com/in/elename-growth | github.com/elenamoreno | elenamoreno.co
Professional Summary
Strategic Growth Marketing Manager with 5 years of experience designing and executing data-driven acquisition and retention loops within SaaS environments. Expertise includes managing paid media budgets up to $750,000, configuring conversion rate optimization experiments, and guiding cross-functional teams. Successfully increased organic customer acquisition by 34% and boosted customer lifetime value by 22% utilizing paid search, social platforms, and email marketing pipelines. Proficient with Google Analytics 4, HubSpot, Optimizely, SEMrush, and SQL. Skilled at aligning performance marketing metrics with company revenue goals.
Work Experience
Senior Growth Marketing Specialist — Beacon Analytics
New York, NY | July 2023 – Present
- Designed and executed 18 multi-channel paid social campaigns with a budget of $650,000, reducing average customer acquisition cost by 24% while scaling lead generation volume by 32%.
- Led a cross-functional optimization squad of 4 developers and designers to run 25 A/B landing page tests, boosting trial-to-paid conversion rate from 3.2% to 4.8% in 6 months.
- Overhauled the automated email onboarding flow for 120,000 subscribers, increasing click-to-open rates by 19% and recovering $85,000 in monthly abandoned checkout revenue.
- Utilized Google Analytics 4 and SQL to build 5 custom attribution models, saving 12 hours of weekly reporting work and redirecting $120,000 in inefficient annual ad spend.
Growth Marketing Specialist — Vanguard Retail Systems
Boston, MA | June 2021 – June 2023
- Managed paid search marketing campaigns with a monthly budget of $35,000, increasing click-through rate by 28% and driving a 15% reduction in cost-per-click across 8 product categories.
- Coordinated search engine optimization (SEO) programs for 4 core service lines, increasing high-intent organic keyword traffic by 42% and generating 1,500 additional monthly leads.
- Built and tested 14 interactive email newsletter campaigns for a segment of 55,000 contacts, boosting average email open rates from 18% to 26% and increasing referral signups by 22%.
- Collaborated with the creative team to produce 40 new video and static ad assets, improving average video watch time by 35% and increasing ad click-through performance by 16%.
Education
Bachelor of Science in Business Administration (Concentration in Marketing)
Northeastern University · Boston, MA · 2021
Skills
Paid Search (SEM), Paid Social, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), A/B Testing, Email Marketing, Customer Lifecycle Marketing, Google Analytics 4, HubSpot, Optimizely, SEMrush, SQL, HTML/CSS, Tableau, Canva, Google Ads, Meta Ads Manager, Salesforce CRM
Projects
SaaS Freemium Activation Engine
Role: Lead Growth Marketer
Tools: Optimizely, HubSpot, Google Analytics 4
Optimized the in-app onboarding funnel, increasing 7-day user retention by 28% and converting 1,200 additional free trial users to paid plans in 3 months.
Organic Traffic Expansion Campaign
Role: SEO & Content Lead
Tools: SEMrush, WordPress, Google Search Console
Redesigned content Hub and resolved 15 technical SEO bottlenecks, boosting monthly organic impressions by 65% and organic lead value by $45,000 within 6 months.
Certifications
- Reforge Advanced Growth Strategy (2024)
- Google Analytics Individual Qualification (GAIQ) (2022)
- HubSpot Inbound Marketing Certification (2021)
Additional information
- Languages: English (Native), Portuguese (Conversational)
- Volunteer Work: Event marketer for New York animal shelter fund drive (2024-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Growth Marketing Manager
Job Market Insights
$85,000
-
$135,000
Avg:
$110,000
Growth Outlook:
The demand for skilled Growth Marketing Managers in the United States remains high, driven by the expanding digital economy and the need for data-centric customer acquisition. As companies move away from traditional branding toward measurable performance marketing, growth marketing professionals who combine quantitative expertise with creative experimentation are highly sought after. Overall employment for marketing managers is projected to grow by 7% over the 2024–2034 decade, which is faster than the average for all occupations.
7% growth over 10 years
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