Freelance Writer

Freelance Content Writer & Copywriter — Apex Digital Media

Denver, CO | January 2023 – Present

• Authored 45 SEO-optimized long-form blog posts and white papers for B2B SaaS clients, utilizing Ahrefs and SEMrush to increase search visibility and organic click-through rates by 28%.
• Designed and executed 12 targeted email marketing sequences using HubSpot, achieving an average open rate of 34% and generating $45,000 in direct conversion revenue over a 6-month period.
• Collaborated with product teams to draft 15 detailed product description pages and technical guides, reducing customer support inquiries by 22% through clear user onboarding documentation.
• Optimized 30 legacy articles using Clearscope and search intent analysis, boosting average keyword rankings from position 12 to position 4 and increasing page-one search impressions by 65%.

Content Writer — Vortex Marketing Agency

Boulder, CO | June 2021 – December 2022

• Wrote 80+ bi-weekly newsletters and blog posts for diverse industry clients using WordPress, expanding subscriber bases by 18% and maintaining a consistent 98% client satisfaction rating.
• Researched and structured 10 comprehensive industry reports and eBooks, generating 3,500+ high-quality marketing qualified leads (MQLs) and increasing landing page conversions by 14%.
• Partnered with design teams to produce 50+ social media copy assets, improving user engagement rates across LinkedIn and Instagram by 42% using brand voice guidelines and Canva.
• Analyzed content performance metrics using Google Analytics, identifying underperforming pages and refining copy to recapture 15% of lost organic traffic over a 12-month period.

SEO copywriting, Content strategy, Email marketing, B2B SaaS writing, Keyword research, Lead generation, Proofreading, Brand messaging, Social media copy, Ahrefs, SEMrush, Clearscope, HubSpot, WordPress, Google Analytics

SaaS Launch Copywriting Campaign

Role: Lead Copywriter

Tools: Clearscope, HubSpot, Figma, Google Docs

Wrote landing page and email copy for a new software launch, securing 1,200 sign-ups in 2 weeks and exceeding the target conversion rate by 35%.

Blog Content Audit and Optimization

Role: Content Strategist

Tools: Ahrefs, Google Analytics, WordPress, SEMrush

Audited and rewrote 50 legacy blog posts, increasing organic monthly traffic from 15,000 to 28,000 visitors and boosting domain authority by 6 points.

• HubSpot Academy Content Marketing Certification (2022)
• AWAI Verified™ B2B Copywriting Certification (2023)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Copywriting mentor for regional non-profit organizations (2023-present)
• Availability: 2 weeks notice for contract projects