Freelance Digital Marketer

Lead Digital Marketing Consultant — Sterling Digital Consulting

Denver, CO | March 2023 – Present

• Managed Google Ads and Meta Ads campaigns for 8 concurrent e-commerce clients, optimizing keyword targeting and creative assets to increase average return on ad spend (ROAS) from 2.1x to 3.8x over a 12-month period.
• Redesigned the SEO and content strategy for a B2B SaaS client, publishing 14 optimized landing pages and securing 30 high-authority backlinks, which increased monthly organic sign-ups by 64% in 6 months.
• Orchestrated email marketing automation workflows in Klaviyo for 5 retail brands, achieving an average open rate of 34% and direct attribution of $142,000 in email-generated revenue.
• Conducted comprehensive conversion rate optimization (CRO) audits and A/B testing on client checkout pages, successfully reducing cart abandonment by 18% and boosting checkout conversions by 12%.

Digital Marketing Specialist — Vanguard Growth Agency

Boulder, CO | June 2021 – February 2023

• Executed multi-channel digital advertising campaigns with a combined annual budget of $320,000, achieving a 22% average reduction in customer acquisition cost (CAC) for 12 client accounts.
• Developed and executed local SEO strategies for 15 retail and service-oriented businesses, increasing Google Business Profile views by 85% and driving a 40% uptick in phone inquiries.
• Built custom dashboard reports in Google Looker Studio to track KPI performance across search, social, and email channels, saving the account management team 12 hours of manual reporting per week.
• A/B tested ad copy and audience segments for Meta video campaigns, which improved click-through rates (CTR) by 46% and reduced cost-per-click (CPC) by 18% over a 6-month trial.

Google Ads, Meta Ads, LinkedIn Ads, SEO, Conversion rate optimization (CRO), Email marketing, A/B testing, Copywriting, Google Analytics (GA4), SEMrush, Klaviyo, HubSpot, Webflow, Looker Studio

E-Commerce Store Scaling Initiative

Role: Lead Growth Marketer

Tools: Google Ads, Shopify, Klaviyo, Hotjar

Scaled monthly revenue of an apparel brand from $15,000 to $65,000 in 8 months, maintaining a steady 3.4x ROAS and implementing retention email flows.

SaaS Lead Generation Campaign

Role: Performance Marketing Consultant

Tools: Meta Ads, Webflow, Google Analytics (GA4), ActiveCampaign

Generated 1,200+ qualified free-trial signups in 90 days, reducing cost-per-lead (CPL) by 34% through landing page optimization and target refinement.

• Meta Certified Digital Marketing Associate (2022)
• Google Ads Search Certification (2021)
• Google Analytics Individual Qualification (GA4) (2023)
• HubSpot Content Marketing Certification (2022)

• Tools: Shopify, WordPress, Zapier, Mailchimp, Canva
• Languages: English (Native)
• Availability: Immediate capacity for contract roles up to 30 hours/week