Professional Resume Template for
Freelance Content Marketer
Liam E. Fletcher
Chicago, IL
(312) 555-0143
liam.fletcher@email.com
linkedin.com/in/liam-fletcher | github.com/liamfletcher | liamfletcher.com
Professional Summary
Pragmatic Freelance Content Marketer with 5 years of experience building and scaling organic search channels for B2B SaaS and fintech startups. Expertise includes search engine optimization (SEO), email marketing campaigns, conversion rate optimization (CRO), and content lifecycle management. Successfully increased search traffic by 145% and drove $240K in pipeline revenue across 8 client accounts using targeted inbound strategies. Proficient with Semrush, Ahrefs, WordPress, HubSpot, and Google Analytics 4.
Work Experience
Freelance Content Marketer — Fletcher Content Solutions
Chicago, IL | June 2023 – Present
- Developed end-to-end content marketing strategies for 6 SaaS clients, producing 85+ SEO-optimized articles that generated a 112% increase in organic sign-ups.
- Managed client content calendars and oversaw 3 freelance writers, reducing editorial review cycles by 25% and increasing weekly article output from 2 to 5.
- Optimized high-intent landing pages and email newsletter copy, boosting click-through rates by 18% and generating $150K in attributed marketing pipeline.
- Conducted monthly content audits and keyword gap analyses using Ahrefs and Semrush, capturing 40+ featured snippets on high-value terms.
Content Marketing Specialist — ScaleFlow Technologies
Austin, TX | June 2021 – May 2023
- Coordinated the production of 4 comprehensive industry white papers, driving 1,200+ marketing qualified leads (MQLs) and expanding email subscriber list by 34%.
- Repurposed long-form blog content into 30+ LinkedIn and social media campaigns, boosting organic engagement by 45% over a 12-month period.
- Utilized Google Analytics 4 (GA4) to track content attribution and user behavior, refining content distribution strategy to decrease bounce rate by 14%.
- Partnered with design and product teams to update 15 product landing pages, increasing visitor-to-demo conversion rates by 8%.
Education
Bachelor of Arts in English and Communications
DePaul University · Chicago, IL · 2021
Skills
Content strategy, Search engine optimization (SEO), Copywriting, Email marketing, Conversion rate optimization (CRO), Lead generation, Editorial calendar management, HubSpot, Semrush, Ahrefs, WordPress, Google Analytics 4 (GA4), Mailchimp, Figma
Projects
B2B SaaS Organic Traffic Scale-up
Role: Lead Content Strategist
Tools: Ahrefs, WordPress, HubSpot, Google Analytics 4
Designed a 6-month topical authority map that rank-boosted 18 high-value commercial keywords, increasing monthly organic sessions by 130%.
Email Funnel Optimization Initiative
Role: Copywriter & Marketer
Tools: Mailchimp, ActiveCampaign, Figma
Restructured a 5-part automated email welcome sequence for a fintech client, lifting open rates by 22% and conversion-to-paid by 5.4%.
Certifications
- HubSpot Content Marketing Certification (2022)
- Professional Certified Marketer (PCM) in Content Marketing (2024)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: Volunteer content writer for Chicago Tech Academy mentoring program (2023-present)
- Availability: Immediate for contract or retainer projects
Job Market Insights
Market data and opportunities for
Freelance Content Marketer
Job Market Insights
$65,000
-
$115,000
Avg:
$85,000
Growth Outlook:
The demand for digital marketing and content strategy professionals is growing, driven by the expansion of online platforms and the need for businesses to build organic search authority. As search engine algorithms adapt and AI-driven content tools become standard, Content Marketers are increasingly expected to focus on strategic positioning, high-quality editorial standards, and content attribution. According to the Bureau of Labor Statistics, marketing manager employment is projected to grow by 6% over the next decade.
6% growth over 10 years
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