Professional Resume Template for
Event Marketing Manager
Evelyn R. Thorne
Denver, CO
(303) 555-0142
evelyn.thorne@email.com
linkedin.com/in/evelyn-thorne-events | evelyn-events.net
Professional Summary
Metrics-driven Event Marketing Manager with a 5-year track record of designing and executing high-impact B2B conferences, trade shows, and virtual summits. Expertise includes optimizing budgets up to $650,000, negotiating venue contracts, and analyzing multi-channel campaign ROI. Successfully increased pipeline generation from events by 34% and boosted attendee registration by 27% using targeted digital promotions. Proficient in HubSpot, Cvent, Marketo, and Salesforce.
Work Experience
Event Marketing Manager — Aether Global Communications
Denver, CO | June 2024 – Present
- Directed the planning and execution of 8 large-scale B2B trade shows and user conferences, generating $2.4M in qualified pipeline.
- Managed a portfolio budget of $650,000, leveraging strategic vendor negotiations to reduce catering and AV costs by 16%.
- Orchestrated multi-channel marketing campaigns across HubSpot and LinkedIn, increasing attendee registration rates by 27% year-over-year.
- Designed and implemented a post-event lead routing system in Salesforce, reducing sales response time from 48 hours to 4 hours.
Event Marketing Specialist — Beacon Interactive Media
Boulder, CO | June 2021 – May 2024
- Coordinated logistics and vendor relations for 14 regional field marketing events, hosting an average of 350 attendees per event.
- Developed email nurture sequences in HubSpot for event promotion, achieving an average open rate of 34% and driving 420 registrations per campaign.
- Allocated and tracked a promotional budget of $180,000, maintaining cost-per-lead (CPL) under $45 across all activations.
- Analyzed event feedback data using Google Sheets and Tableau, leading to programmatic changes that improved attendee satisfaction scores by 19%.
Education
Bachelor of Science in Business Administration, Marketing Concentration
Colorado State University · Fort Collins, CO · 2021
Skills
Event strategy, Venue sourcing, Vendor negotiation, Budget management, Cross-functional collaboration, Email marketing, Lead generation, Marketing automation, Cvent, HubSpot, Marketo, Salesforce, Splash, Zoom Events, Google Analytics, Tableau
Projects
Annual User Summit 2025
Role: Lead Event Organizer
Tools: Cvent, Zoom Events, HubSpot, Slack
Led the planning and execution of a hybrid user summit for 1,200 virtual and 400 in-person attendees, delivering 112% of the registration goal and generating $850,000 in pipeline.
Multi-City Field Marketing Tour
Role: Event Marketing Specialist
Tools: Splash, Salesforce, Marketo, Google Sheets
Orchestrated a 5-city roadshow for key prospects, securing 180 executive attendees and accelerating pipeline velocity by 22% for active deals.
Certifications
- Certified Meeting Professional (CMP) (2024)
- Digital Event Strategist (DES) (2022)
Additional information
- Languages: English (Native), Spanish (Professional working proficiency)
- Volunteer Work: Event coordinator for Denver Youth Mentorship Program (2022 – Present)
- Availability: 3 weeks notice
Job Market Insights
Market data and opportunities for
Event Marketing Manager
Job Market Insights
$82,000
-
$122,000
Avg:
$98,500
Growth Outlook:
Employment of advertising, promotions, and marketing managers is projected to grow 6% from 2024 to 2034, faster than the average for all occupations. The expanding integration of hybrid technologies and multi-channel campaign strategies drives the need for Event Marketing Managers who can bridge physical experiences with digital demand generation.
6% growth from 2024 to 2034
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