Professional Resume Template for
Email Marketing Specialist
Elena R. Sterling
Atlanta, GA
(404) 555-0142
elena.sterling@email.com
linkedin.com/in/elena-sterling | github.com/elenasterling | elenasterling.com
Professional Summary
Email marketing specialist with 5 years of experience designing and executing lifecycle and retention campaigns in e-commerce and SaaS environments. Expertise includes managing subscriber databases of 850,000+ contacts, automating drip flows, and building customer segmentation schemas. Successfully increased email-attributed revenue by 34% and improved click-through rates by 22% through systematic A/B testing and deliverability optimization. Proficient with Klaviyo, HubSpot, Salesforce Marketing Cloud, and Google Analytics.
Work Experience
Email Marketing Specialist — Luminate Commerce
Atlanta, GA | June 2023 – Present
- Designed and executed 48 automated email flows for customer onboarding and cart abandonment, increasing email-attributed revenue by 34% ($1.2M annual increase).
- Segmented a database of 750,000 active subscribers into 12 targeted customer cohorts, improving overall click-through rates (CTR) by 22% and reducing unsubscribe rates by 15%.
- Ran 150+ structured A/B tests on subject lines, send times, and email copy, achieving a 27% average open rate (9% above the previous baseline).
- Configured and maintained API integrations between Klaviyo and Shopify Plus, reducing data synchronization errors and bounce rates by 18%.
Email Marketing Coordinator — Vanguard Media Group
Atlanta, GA | July 2021 – May 2023
- Managed execution of 3 scheduled weekly newsletters sent to 320,000 subscribers, consistently achieving a 99.8% inbox deliverability rate.
- A/B tested button placements and visual layouts on promotional templates, boosting call-to-action (CTA) clicks by 19% across 8 consecutive campaigns.
- Monitored campaign KPIs, deliverability, and bounce rates using Google Analytics, identifying and resolving ISP blockages to recover 12,000 dormant subscribers.
- Drafted email copy and selected design assets for 6 major annual holiday promotional campaigns, helping generate $450,000 in direct seasonal sales.
Education
Bachelor of Science in Business Administration, Marketing Concentration
Marlowe College · Savannah, GA · 2021
Skills
List segmentation, A/B testing, Marketing automation, Deliverability optimization, HTML/CSS for email, CRM integration, Copywriting, Campaign analytics, CAN-SPAM compliance, GDPR alignment, Klaviyo, HubSpot, Salesforce Marketing Cloud, Mailchimp, Google Analytics, Litmus, Shopify Plus
Projects
Automated Win-Back Campaign Initiative
Role: Email Marketing Lead
Tools: Klaviyo, Shopify Plus, Google Analytics
Re-engaged 45,000 inactive customers through a 3-step automated sequence, generating $180,000 in attributed revenue within 90 days.
Subscriber Preference Center Redesign
Role: Marketing Automation Specialist
Tools: HubSpot, HTML/CSS, Salesforce CRM
Rebuilt the customer subscription portal, allowing custom frequency selection and reducing overall opt-out rates by 28%.
Certifications
- Salesforce Certified Marketing Cloud Email Specialist (2023)
- HubSpot Email Marketing Certification (2021)
Additional information
- Tools: Litmus, Figma, Photoshop
- Languages: English (Native), Spanish (Conversational)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Email Marketing Specialist
Job Market Insights
$58,000
-
$81,000
Avg:
$68,000
Growth Outlook:
The demand for Email Marketing Specialists in the United States continues to rise as companies seek direct, high-ROI channels that bypass social media algorithm volatility. Marketing manager roles are projected to grow by 6% from 2024 to 2034, with specialized automated communication skills being highly sought after.
6% growth over 10 years
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