Email Marketing Manager

Email Marketing Manager — Soliant Retail Solutions

Chicago, IL | January 2023 – Present

• Grew the active subscriber list from 450,000 to 1,200,000 members in 18 months, maintaining a bounce rate under 0.8% through regular database cleaning and double opt-in verification.
• Designed and implemented a 5-stage automated welcome flow and cart abandonment series in Klaviyo, increasing flow-attributed revenue by 43% and generating $620,000 in incremental sales.
• Executed 80+ A/B split tests on subject lines, send times, and button designs, resulting in a 28% increase in open rates and a 19% improvement in click-to-open ratios.
• Rebuilt email templates with responsive HTML/CSS, improving mobile click-through rates by 22% and reducing spam complaints to 0.02% across all campaigns.

Email Marketing Specialist — Elevate eCom Brands

Evanston, IL | June 2020 – December 2022

• Segmented customer purchase data based on RFM (Recency, Frequency, Monetary) metrics, boosting repeat purchase rates by 26% and increasing customer lifetime value (LTV) by 14%.
• Coordinated the deployment of 15 weekly promotional email campaigns targeting 300,000+ active contacts, consistently achieving open rates 6% above the retail industry benchmark.
• Identified and resolved a domain reputation issue with Gmail inboxing, raising deliverability from 84% to 98.7% and recovering an estimated $140,000 in quarterly revenue.
• Created custom dashboard reporting in Google Analytics 4 to track email-driven conversions and UTM attributions, cutting weekly report generation time by 5 hours.

Lifecycle marketing, Email automation, Subscriber segmentation, A/B split testing, Deliverability and domain reputation, List hygiene, HTML/CSS for email, Klaviyo, Salesforce Marketing Cloud, HubSpot, Google Analytics 4, UTM tracking, CAN-SPAM and GDPR compliance

BFCM Revenue Optimization

Role: Lead Email Strategist

Tools: Klaviyo, Shopify Plus, Google Analytics 4, HTML/CSS

Designed and executed the Black Friday Cyber Monday (BFCM) email strategy for a subscriber base of 800,000, resulting in a 38% year-over-year revenue increase to $1.2M in sales.

Preference Center Redesign

Role: Email Marketing Manager

Tools: Salesforce Marketing Cloud, HTML, JS, CSS

Implemented a customer-facing preference center allowing custom frequency and topic choices, decreasing unsubscribe rates by 31% over a 6-month period.

• HubSpot Email Marketing Certification (2020)
• Salesforce Certified Marketing Cloud Email Specialist (2023)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Mentored 12 career transitioners in digital marketing through the regional non-profit CareerPath (2024-present)
• Availability: 2 weeks notice