Professional Resume Template for
Email Marketing Coordinator
Clara M. Sterling
Atlanta, GA
(404) 555-0143
clara.sterling@email.com
linkedin.com/in/clara-sterling | clara-sterling.digital
Professional Summary
Methodical Email Marketing Coordinator with 5 years of history executing automated lifecycle campaigns and email channel optimizations for growth-stage e-commerce and retail brands. Expertise includes list segmentation, A/B testing, deliverability troubleshooting, and campaign performance analysis. Successfully scaled email-generated revenue by 32% and increased average open rates from 18% to 26% through subscriber personalization and automation workflows. Proficient with Klaviyo, HubSpot, Mailchimp, HTML/CSS, and Google Analytics.
Work Experience
Email Marketing Coordinator — Vanguard Retail Group
Atlanta, GA | August 2023 – Present
- Designed and executed 14+ automated email flows using Klaviyo, increasing flow-attributed revenue by 28% and customer lifetime value (LTV) by 14% over 12 months.
- Managed a database of 180,000+ subscribers, executing regular hygiene strategies to reduce spam complaint rates by 40% and improve primary inbox placement by 11%.
- Conducted 45+ A/B tests on email subject lines, send times, and call-to-action designs, raising the average click-through rate (CTR) by 22%.
- Authored custom HTML/CSS responsive email templates, decreasing design-to-launch cycle time from 6 days to 2 days while maintaining 100% rendering accuracy across 15+ email clients.
Digital Marketing Specialist — Summit Apparel Co.
Charlotte, NC | June 2021 – July 2023
- Coordinated the deployment of 5 weekly promotional email campaigns targeting 90,000+ subscribers, consistently achieving a 99.8% successful delivery rate.
- Segmented user databases based on purchase behavior and engagement levels, boosting click-to-open rates (CTOR) by 19% for high-intent segments.
- Built weekly and monthly email performance dashboards using Google Sheets and Google Analytics, highlighting KPIs for executive marketing presentations.
- Collaborated with copywriters and designers to produce 120+ unique email assets, contributing to a 15% year-over-year increase in email-attributed holiday sales.
Education
Bachelor of Science in Marketing
Mercer University · Macon, GA · 2021
Skills
Email marketing automation, List segmentation, Deliverability monitoring, A/B testing, Customer journey mapping, CRM management, HTML/CSS for email, Responsive design, Klaviyo, HubSpot, Mailchimp, Google Analytics, Salesforce Marketing Cloud, ActiveCampaign, Litmus, Email on Acid
Projects
Welcome Flow Optimization Initiative
Role: Lead Email Coordinator
Tools: Klaviyo, Figma, Litmus
Re-designed the 4-part welcome email sequence, increasing subscriber conversion rates by 34% and generating $45,000 in incremental revenue during the first quarter.
Black Friday Deliverability Recovery
Role: Email Specialist
Tools: Salesforce Marketing Cloud, MXToolbox, Google Postmaster Tools
Diagnosed blocklist issues, warmed up new IP pools, and improved sender score from 78 to 96, preventing potential revenue loss for a database of 200,000+ subscribers.
Certifications
- HubSpot Email Marketing Certification (2022)
- Klaviyo Product Certification (2023)
Additional information
- Technical Skills: SQL (Basic for segmentation), Excel (VLOOKUP, Pivot Tables)
- Volunteer Work: Managed newsletter communications for Atlanta Animal Shelter (2022-2024)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Email Marketing Coordinator
Job Market Insights
$55,000
-
$78,000
Avg:
$66,000
Growth Outlook:
The employment outlook for Marketing Specialists, including Email Marketing Coordinators, is strong in the United States, driven by the rapid growth of e-commerce and digital communications. As privacy regulations change and tracking cookies are phased out, companies are investing heavily in first-party data channels like email. Employment is projected to grow by 7% over the next decade, much faster than average.
7% growth over 10 years
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