Professional Resume Template for
Director of Marketing & Communications
Clara M. Hawthorne
Boston, MA
(617) 555-0143
clara.hawthorne@email.com
linkedin.com/in/clara-hawthorne | clarahawthorne.com | behance.net/clarahawthorne
Professional Summary
Strategic Director of Marketing and Communications with a 12-year track record of leading multi-channel campaigns and corporate communications for enterprise organizations. Expert at managing marketing budgets up to $4.5M, aligning public relations initiatives with business goals, and overseeing cross-functional teams of 18 specialists. Proven history of expanding brand share by 24% and increasing organic digital engagement by 45% through targeted media relations and content strategies. Skilled in HubSpot, Salesforce Marketing Cloud, Google Analytics 4, and Sprout Social. Adept at driving stakeholder communications and crisis management protocols across regional and national offices.
Work Experience
Director of Marketing and Communications — Vanguard Growth Group
Boston, MA | March 2021 – Present
- Engineered a multi-channel marketing campaign using HubSpot and Salesforce that increased qualified lead generation by 32% and generated $2.4M in pipeline revenue.
- Managed an annual communications budget of $1.8M, utilizing Asana and Excel to optimize resource allocation and reduce agency overhead by 16% over 12 months.
- Directed a team of 14 marketing and PR specialists to launch a rebranded website, improving organic search traffic by 48% within 6 months using Google Analytics 4.
- Spearheaded crisis communication protocols and media relations strategies using Cision, maintaining a 94% positive brand sentiment score across 15 publications.
- Cultivated 8 strategic media partnerships that expanded corporate brand reach, yielding a 25% increase in annual share of voice (SOV) tracked via Meltwater.
Senior Marketing Communications Manager — Pinnacle Retail Partners
Chicago, IL | September 2016 – February 2021
- Orchestrated 6 national product launches using Marketo and Google Ads, driving a 28% increase in year-over-year inbound customer acquisition and $1.5M in sales.
- Supervised 5 digital content creators using Slack and Trello, delivering 120+ campaigns that boosted organic social media click-through rates (CTR) by 35%.
- Redesigned the internal communications framework for 1,200 employees, increasing employee engagement survey scores by 22% using SharePoint analytics.
- Negotiated advertising contracts with 8 publishers using Excel tracker, reducing placement costs by 18% while expanding regional ad placements by 15%.
Education
Bachelor of Science in Business Administration (Marketing)
Northeastern University · Boston, MA · 2014
Skills
Brand Strategy, Media Relations, Campaign Management, Crisis Communications, Budgeting & Forecasting, Team Leadership, Google Analytics 4, HubSpot, Salesforce Marketing Cloud, Cision, Meltwater, Marketo, Google Ads, Sprout Social, Trello, Asana, SharePoint
Projects
Rebranding and Digital Growth Initiative
Role: Director of Marketing and Communications
Tools: HubSpot, Google Analytics 4, Meltwater, Asana
Led the complete brand refresh and website migration over 8 months, increasing organic traffic by 48% and growing social share of voice by 25%.
Global Product Launch Campaign
Role: Senior Marketing Communications Manager
Tools: Marketo, Salesforce CRM, Slack, Google Ads
Managed the communication strategy and execution for a new SaaS product, exceeding sales targets by 18% and generating 15,000 marketing qualified leads.
Certifications
- Professional Certified Marketer (PCM) (2022)
- Accredited in Public Relations (APR) (2019)
- Strategic Brand Management Certificate (eCornell) (2017)
Additional information
- Languages: English (Native), French (Conversational)
- Professional Affiliations: Member of Public Relations Society of America (PRSA) since 2018
- Availability: 3 weeks notice
Job Market Insights
Market data and opportunities for
Director of Marketing & Communications
Job Market Insights
$125,000
-
$195,000
Avg:
$155,000
Growth Outlook:
The demand for Directors of Marketing and Communications in the United States remains robust, driven by the expansion of digital advertising, corporate brand positioning, and online engagement strategies. As businesses seek to integrate public relations and multi-channel campaigns, leaders who can bridge strategic vision with data-driven execution are highly sought after. According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow by 6% from 2024 to 2034, which is faster than the average for all occupations.
6% growth from 2024 to 2034 (BLS)
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