Director of Content Marketing

Director of Content Marketing — Skyline Tech Group

Denver, CO | January 2022 – Present

• Led an 8-person content team to produce 120+ SEO-optimized articles and resources annually, increasing organic traffic by 145% and generating 3,200 qualified leads within 18 months.
• Managed an annual content marketing budget of $450,000, allocating resources across writers, design agencies, and tools to reduce cost-per-acquisition (CPA) by 24% over 2 years.
• Established an AI-assisted content production workflow utilizing ChatGPT and Jasper, increasing weekly editorial output by 40% while reducing content creation costs by 15%.
• Coordinated with Product Management to execute 6 product launches, developing campaigns that converted 18% of free trial users to paid subscriptions, generating $1.2M ARR.

Content Marketing Manager — Nova Cloud Solutions

Boulder, CO | June 2017 – December 2021

• Built and executed the organic search strategy, writing 85 long-form blog posts that ranked in the top 3 Google results for 22 targeted keywords, driving 12,000 monthly visits.
• Designed a monthly email newsletter campaign for 45,000 subscribers, achieving an average open rate of 32% and click-through rate of 5.8%, resulting in $240,000 in attribution.
• Managed a content calendar of 15 assets monthly, overseeing 5 freelance writers and 2 graphic designers, which improved on-time publication delivery from 78% to 96% over 1 year.
• Repurposed 12 white papers into 48 blog posts, 24 infographics, and 12 social media videos, increasing aggregate content reach by 65% and saving 80 hours of writing time.

Content Specialist — Summit Digital Media

Denver, CO | June 2014 – May 2017

• Wrote and optimized 150+ blog articles, product pages, and case studies, improving search visibility by 65% and increasing organic impressions by 450,000 over 2 years.
• Created 18 comprehensive download-ready e-books and guides, generating 8,500 new top-of-funnel leads and contributing $95,000 in pipeline value during the first year.
• Managed the social media profiles across 3 platforms, increasing aggregate follower count by 115% and referral traffic to the main website by 35% in a 12-month span.
• Collaborated with the SEO lead to conduct keyword research on 500+ search terms, mapping content to user search intent and increasing CTR on core pages by 12%.

Content strategy, SEO, Editorial management, Creative direction, B2B SaaS marketing, Budget management, Resource allocation, Content lifecycle audits, HubSpot, Webflow, Semrush, Jasper AI, Google Analytics 4, Content publishing, Social media marketing, Copywriting, Email marketing, Team leadership, Content management systems (CMS)

B2B Blog Re-Platforming & SEO Scaling

Role: Content Director

Tools: Webflow, Semrush, Google Analytics 4, Slack

Managed a 6-month migration of 400+ blog articles to a new CMS, optimizing internal linking and reducing page load times by 32%, which drove a 185% increase in organic search traffic.

Product-Led Content Lead Generation Campaign

Role: Content Strategist & Lead Writer

Tools: HubSpot, Canva, Jasper AI, ActiveCampaign

Created a comprehensive library of 15 product-led playbooks that generated 12,000 marketing qualified leads and contributed $1.4M to sales pipeline in 12 months.

• Certified Content Marketing Specialist (Content Marketing Institute) (2018)
• Advanced Search Engine Optimization Certification (Semrush Academy) (2021)

• Languages: English (Native)
• Volunteer Work: Mentor for Denver Women in Marketing (2020-present)
• Availability: 4 weeks notice