Professional Resume Template for
Digital Media Supervisor
Elena R. Vance
Chicago, IL
(312) 555-0143
elena.vance@email.com
linkedin.com/in/elena-vance-media | elenavance.com
Professional Summary
Performance-focused Digital Media Supervisor directing paid acquisition campaigns and client portfolios with up to $4.5M in annual ad spend. Successfully supervised media teams of 5, optimized programmatic bidding strategies, and leveraged analytics to increase client ROAS by 28% over a 6-year period. Proficient in Google Ads, Meta Ads Manager, GA4, Looker Studio, and Trade Desk.
Work Experience
Digital Media Supervisor — Vanguard Media Group
Chicago, IL | January 2024 – Present
- Supervised 5 digital media planners and buyers to execute cross-channel paid campaigns, improving team project delivery timelines by 22%.
- Managed a $4.5M annual media spend across search, social, and programmatic channels, increasing average Return on Ad Spend (ROAS) by 24%.
- Negotiated contract pricing with 8 programmatic inventory vendors, reducing CPM costs by 14% while maintaining quality ad impressions.
- Spearheaded GA4 custom tracking and Looker Studio dashboard implementation, reducing monthly client reporting preparation time by 8 hours.
Digital Media Planner & Buyer — Optima Marketing Partners
Chicago, IL | June 2020 – December 2023
- Developed and optimized 15 high-volume search and social campaigns, driving a 32% increase in year-over-year lead generation volume.
- Allocated monthly client budgets of $120,000 across Google and Meta ad platforms, reducing cost-per-acquisition (CPA) by 18% over 18 months.
- A/B tested 80+ unique ad creatives and audience segments, boosting click-through-rates (CTR) by 26% for a major e-commerce client.
- Interpreted campaign performance data using GA4 to identify drop-off points, improving landing page conversion rates from 2.1% to 3.4%.
Education
Bachelor of Business Administration in Marketing
Southern Methodist University · Dallas, TX · 2020
Skills
Search Engine Marketing (SEM), Paid Social Advertising, Programmatic Advertising, Media Planning, Media Buying, Return on Ad Spend (ROAS) Optimization, CPM & CPA Negotiation, Looker Studio, Tableau, GA4, Google Ads, Meta Ads Manager, DV360, The Trade Desk, Asana, Monday.com
Projects
Programmatic Spend Optimization
Role: Digital Media Supervisor
Tools: The Trade Desk, Looker Studio, DV360
Restructured programmatic bidding parameters and inventory lists across 4 accounts, reducing blended cost-per-acquisition (CPA) by 21% and increasing monthly conversion volume by 15%.
E-Commerce Black Friday Media Campaign
Role: Senior Planner & Buyer
Tools: Google Ads, Meta Ads Manager, GA4
Managed a $350,000 multi-channel campaign budget over 30 days, achieving a 4.2x ROAS and generating $1.47M in direct e-commerce revenue.
Certifications
- Google Ads Search Certification (2024)
- Meta Certified Media Buying Professional (2023)
- Google Analytics Individual Qualification (GAIQ) (2022)
Additional information
- Industry Memberships: Interactive Advertising Bureau (IAB) member since 2021
- Languages: English (Native), French (Conversational)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Digital Media Supervisor
Job Market Insights
$75,000
-
$115,000
Avg:
$95,000
Growth Outlook:
The employment of marketing and advertising managers, including digital media supervisors, is projected to grow 6% from 2024 to 2034, faster than the average for all occupations. The continuous expansion of digital commerce and the shift to algorithmic, programmatic, and AI-driven bidding platforms drive high demand for professionals who can marry strategic planning with technical platform execution.
6% growth over 10 years
Key Skills Required
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